Hi everyone! My website is pulsedevice.com and I’m running into an issue where we’re getting a ton of add to carts but not converting many of them. I wanted to see if anyone had advice to increase conversions so that we can capitalize on more of these add to carts. Thank you!
Hi there
Personally I think with a device like that it becomes a very niche market and then on top of that you need to convince the buyer that it actually works. I think that you need some real convincing text to push a skeptic into forking out $400 plus dollars for this device. I think the website is fine but unless this device can get some insane media coverage then it will always be a hard sell. Best of wishes to you.
Hi @epoll24 ,
I am from Mageplaza - Shopify solution expert.
Here are my recommendations to improve your abandonment rate:
A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.
To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:
- Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
- Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
- For more detailed guidance, refer to an article from the Shopify Help Center
I hope this helps. Good luck!
Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you.
One potential factor contributing to this issue could be the price point of your products. Since your price point is higher than other sports equipment, customers may hesitate to complete their purchases. It’s essential to ensure that the value of your products is communicated, and I see you have comprehensive information on your site. Try to focus more on the SEO to attract more potential customers to your site.
To address cart abandonment effectively, consider implementing retargeting campaigns across social media. This allows you to reach out to users who have shown interest in your products but haven’t finalized their purchases. By displaying targeted ads on platforms like Facebook and Instagram, you can remind these potential customers about the items they left behind, often leading them back to your site. Retargeting works by keeping your brand visible in front of users who are already familiar with your offerings, which can significantly enhance conversion rates.
On the other hand, I will recommend integrating with Klaviyo since it’s email marketing functions could help you engage with customers effectively. With Klaviyo, you can set up automated abandoned cart emails that remind customers of their unfinished transactions. These emails can include personalized messages and even special offers or discounts to encourage them to return and complete their purchase. This direct approach not only helps recover potentially lost sales but also fosters a relationship with your customers.
Additionally, consider utilizing our Ako Marketing app, which offers retargeting functions that sync seamlessly with Klaviyo. This integration simplifies your marketing efforts by allowing you to manage both retargeting ads and email campaigns from one platform. By leveraging Ako’s capabilities alongside Klaviyo, you can create a cohesive strategy that engages customers across multiple channels, making it easier to convert those who initially showed interest into actual buyers.
Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.
Hi @epoll24 ! I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
As I went through your website, I notice that your business is selling a pretty niche product. Niche products often face unique challenges in terms of conversion rates. Here are some common issues:
- Limited Audience: A smaller pool of potential customers can lead to lower traffic and fewer conversions.
- High Competition: Even within a niche, competition can be fierce, making it harder to stand out.
- Uncertainty and Skepticism: Customers may be hesitant to purchase niche products due to unfamiliarity or perceived risk.
With these challenges, there are few ways to improve the current situation:
- Optimize your website and content for relevant keywords to attract organic traffic.
- Engage with your niche community on platforms like Reddit, niche forums, and relevant social media groups.
- Emphasise yoru product’s benefits: Focus on how your product solves a problem or improves the customer’s life.
- Clear Call-to-Actions: Use strong and persuasive language to encourage conversions.
Regarding your specific problem with low conversion rate at check-out stage, you can send automated emails to remind customers about abandoned carts and incentivize them to complete their purchase.
In the long-term, you should also prepare some strategies to retain your current customer base by:
- Offering a Risk-Free Trial or Guarantee: Reduce customer anxiety by offering a money-back guarantee or free trial.
- Providing Excellent Customer Service: Go the extra mile to provide exceptional customer support.
- Building Long-Term Relationships: Focus on customer retention by offering loyalty programs and exclusive benefits.
By implementing these strategies and continuously refining your approach, you can significantly improve your conversion rates for niche products and achieve sustainable growth. Good luck!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Cheers,
Tracy | BON Loyalty team
Overall Score: 7.5
Color: 7
Review: The color scheme of this website is mainly based on dark background, with bright text and buttons, which creates a strong contrast and enhances the visual impact. However, too much dark color may make the page look a bit heavy and affect the user’s reading experience.
Suggest: You can consider adding some light or neutral elements to balance the overall visual effect. For example, use a light background or border to separate the content area to make the page look fresher and easier to read.
Layout: 8
Review: The layout of the website is relatively clear, the information is clearly layered, and the main content and functional modules are reasonably distributed. However, the ratio of pictures and text on some pages may need to be adjusted to ensure the readability and aesthetics of the content.
Suggest: The size and position of the pictures can be optimized to ensure that they do not block important text content. At the same time, increase the blank area appropriately to make the page look neater and more orderly.
Hello @epoll24 I think the issue may come a bit more from the marketing side as opposed to the site itself. The site itself looks like it has all the essentials and the images and design also look high quality in my eyes. The only minor issue I had was with the reviews as I think they could be arranged or presented in a more inspiring format, you could try the judge.me app to help with that.
That being said, your store itself is really good and I suggest maybe trying out new or different marketing strategies.
Hi @epoll24
It sounds like you’re in a situation a lot of Shopify store owners face—getting those add-to-carts but struggling to turn them into actual sales. I’ve been there too, and I get how frustrating it can be. Here are some straightforward tips that might help you increase your conversions and turn those “almost sales” into actual ones:
1. Simplify Your Checkout Process
Many customers abandon their carts because checkout feels like too much work. Double-check that your checkout flow is as smooth and simple as possible. For example, enable guest checkout (not everyone wants to create an account), reduce the number of steps, and make sure it’s mobile-friendly. Most shoppers these days are on their phones, so a clunky mobile experience can be a deal-breaker.
2. Offer Free Shipping (or Be Transparent About Costs)
Cart abandonment often happens because of surprise costs at checkout. If you can’t offer free shipping, at least make your shipping costs clear upfront, or try something like “free shipping over $X” to incentivize higher spending.
3. Create Urgency or Scarcity
People are motivated by FOMO (fear of missing out). Try adding time-sensitive offers like, “10% off if you order in the next 24 hours” or showing low stock warnings like, “Only 3 left in stock!”
4. Optimize Your Product Pages
Your product pages should answer every possible question a customer might have—things like product benefits, clear visuals (show it being used!), and FAQs. If you don’t already have reviews or testimonials, add those—they build trust and are a huge motivator for buyers.
5. Follow Up on Abandoned Carts
Make sure you’re sending abandoned cart emails or SMS reminders. Shopify has built-in tools for this, or you can use apps like Klaviyo. A gentle reminder with a discount code can often seal the deal.
6. Add Trust Elements
If someone’s hesitant, they’re likely worried about trust. Make sure you showcase secure payment badges, an easy return policy, and customer testimonials. Highlight things like “100% satisfaction guaranteed” or “easy 30-day returns.”
7. Look Into Your Traffic Sources
Sometimes the issue isn’t your site but the kind of visitors you’re attracting. Check your analytics to see if the right audience is landing on your website. If not, you might need to refine your ad targeting or messaging to attract people more likely to convert.
8. Use Exit-Intent Popups
When a user moves their cursor to leave, trigger a popup offering a discount or free shipping. Tools like Privy or OptinMonster are great for this. Something like “Wait! Don’t go—here’s 15% off your first order!” can help grab that sale before they leave.
9. Test and Tweak Continuously
This part takes time, but try A/B testing different elements on your site—such as the product descriptions, call-to-action buttons (like “Buy Now” vs. “Add to Cart”), or even color schemes. Small changes can make a big difference.
Lastly, ask yourself: Is the overall experience enjoyable? From loading speed to navigation, every tiny detail impacts whether someone buys or not.
I hope these suggestions help you turn more of those add-to-carts into conversions. If you want to dive deeper into any of these strategies, or you need other assistance, I’m more than happy to help.
Best regards,
Daisy