Feedback on my new store - shoprova.com

My new store www.shoprova.com is now live!
I’d really appreciate it if community members could take a few minutes to review it and share any feedback or best practices for improvement.
Thanks in advance for your support!

@abhishekmundra Overall, this is a super lovely store. Loads fast, has a solid product range with clear focus, and I noticed you’ve put real effort into the blog too, the internal linking is nicely done. Just a couple of things I personally think could be improved:

  1. I can tell you care about SEO, but your homepage is missing an H1 tag. That makes it harder for Googlebot and AI crawlers to properly understand your site, which can slow things down. It’s a common issue with some older Shopify themes. I wrote a reply about this here: Missing H1 tags
    And also did a step-by-step guide if it helps: How I Fixed the Homepage H1 Tag on Shopify Stores: A Seller's Step-by-Step Guide | ClickFrom.AI: Your AI Visibility Optimizer for Shopify

  2. I’d suggest adding buyable product cards directly into your blog posts. It makes the blog more like a full solution, and when AI (like ChatGPT) uses your post as an answer, your product can show up directly in that answer. Our tool can do this automatically,super easy setup. You can check it out here: Clickfrom.ai - AI Traffic to your Shopify Store | Shopify App Store

  3. It might be a good idea to add your physical store or warehouse address and phone number on the homepage and contact page. Builds a lot of trust.

  4. One more thing, you could pay for a few guest posts on some fashion/home/lifestyle media, and then add a “Featured in XYZ” section on your homepage. If your target audience includes stay-at-home moms, this stuff really works (just speaking from experience).

Hope that’s helpful!

Hi @abhishekmundra

I will say, your store is one of the best designed stores I have seen in the forum.

The one piece of advice I can give you is that image carousels do not work well on phones and can hurt SEO.

Instead of a carousel, use one image, install an app like Shoppable Image Hotspots, and have the image link to the product directly.

That will lead to a better CTR and help improve traffic from search engines.

Hello there! Before I give any suggestions, I must start with saying the images on your homepage look divine and the overall design of the store is very pleasant to the eye, so great job on that!
As for recommendations, I think something that could help with making more sales would be creating some bundles for the home making products on the homepage. I suggest you use an app like the one on my profile for that.
Secondly, the one review I saw on the homepage seemed a bit unconvincing so maybe you can work on the design there a bit or the overall presentation or content from the next reviewers.
I wish you the best of luck!

Hello @abhishekmundra

I have accessed your store and spent some time checking your web pages. They have a very beautiful design and a very fast response when clicking. I can feel that it will attract many customers to stay longer on your website, and it is happy to know that. Apart from that, I would like to give you some further ideas which can make your website performance in a better way. Here are the details below:

  1. Duplicate email address. I fail to know why you put the email address on the left upper corner of the website honestly. Maybe it is a mistake, as I have found out the same one on the footer part of the homepage. Please correct it in time, or it will make visitors feel confused.

  2. Store name in Google Search. When I search your website on Google, I can feel immediately that you take some effort on your store SEO, as there exist lots of results related to your web pages. Here I would like to raise you a small opinion on this part: Please consider updating the store name displaying in search results from shoprova.com to Shoprova directly, as Shoprova is your brand name and after updating, it is better for your store brand building. This can be done by changing the content in your structure data from “name”: “example.com” to “name”: “Shoprova”. Concerning the detailed way to optimize, you can check this guideline directly.

  3. UI Design on product pages. When I manage to scroll down on your product page, the navigation bar will cover or even block product contents. It is recommended that the navigation bar on the product page be fixed at the top, as this will make the entire page look cleaner and more streamlined.

Concerning the suggestion 2 I raise here by the way, if you fail to do it on your own, you can also contact our Support Team and our developers are happy to optimize it for you. A kind reminder here!

Hi, abhishekmundra

Your store looks clean and well-organized, and I like how the categories are clearly divided. Great job on that!

If you’re planning to engage users further, I’d recommend setting up some promotional offers for your store. For example:

Buy the “12-Piece Silicone Kitchen Utensil Set with Holder” and get 20% off the “6-Piece Checkered Flatware Set – Ceramic Handle Silverware”.

If you’re looking for an easy-to-use app that allows you to run multiple types of promotions, like free gifts, bundles, discounts, and upsells like that, you might want to try the BOGOS app.

You can start with the free plan or take advantage of the 7-day premium trial to see how it works.

Nice to help you!

Hey, looking at your store, Shoprova, I’m really impressed with how thoughtfully you’ve curated your collection – the home essentials really speak to the ‘live with less, but better’ philosophy.

Have you considered ways to increase your average order value, especially for customers who are already in the cart? Sometimes offering a little extra can make the shopping experience even more rewarding.

For stores like yours, where you have so many great categories (like home décor, kitchen tools, and furniture), upselling could be a good fit. It’s about presenting relevant, complementary products at the right time, and it doesn’t have to interrupt the flow. A tool like iCart could help do this smoothly, showing recommendations as customers are about to check out.

Just a thought! Let me know if that’s something you’d like to explore further or if there’s any other way I can help!

Hello @abhishekmundra , I conducted a thorough analysis of your store, and the first thing that came to my mind is your design. Your design seems good and well-structured as well. Using perfect fonts and colors as per your site’s products. But there is a lack in speed optimization of your store, as I conducted a test by using Google Page Insights Report, and below are the results from the report -


You can see that your overall performance score is not good enough and needs improvement.

Forced reflow

Your JavaScript queries geometric properties after styles have been invalidated by a change to the DOM state. This is generally known as forced reflow, and this is causing your site’s performance down.

To avoid this, below are the solutions to fix this -

Example of Forced RedFlow -

const element = document.getElementById('myElement');

// Forced reflow because we are reading offsetWidth after changing the style

element.style.width = '200px'; // Change DOM state

const width = element.offsetWidth; // Read layout property, causes forced reflow

console.log(width);

Fix -

const element = document.getElementById('myElement');

// Read layout properties first

const widthBeforeChange = element.offsetWidth;

console.log(widthBeforeChange); // Get the layout before changes

element.style.width = '200px'; // Change DOM state

element.style.height = 'auto'; // Another DOM change

// read layout properties again after changes (but after the DOM updates are complete)

const widthAfterChange = element.offsetWidth;

console.log(widthAfterChange);

LCP requests discovery

Your LCP is going too high, as you have applied lazy loading for the LCP image. This is causing rendering delay for the image and eventually increases the overall loading time. Remove the lazy loading attribute from the LCP image and apply it only for the non-essential elements.

Minimize main-thread work

Your time spent on parsing, compiling, and executing JS is high, and you need to reduce it. Apply the solutions below to fix this -

Code Splitting- Instead of loading a large JavaScript file on initial load, use code splitting to break the JavaScript into smaller, lazy-loaded chunks. This reduces the amount of JavaScript that needs to be parsed, compiled, and executed initially.

Defer Non-Essential Scripts- Defer the loading of non-essential JavaScript to allow the HTML and CSS to load first, improving the page load speed. You can do this by using the defer or async attribute. Remember, do not apply this attribute to the element you wanted earlier to be shown at the start of the page.

For example -

<!-- Load script after HTML parsing -->

<script src="script.js" defer></script>

<!-- Load script asynchronously without blocking rendering -->

<script src="non-essential-script.js" async></script>

Alternatively, if you do not want to invest too much time in the optimization process, I recommend giving a try to Website Speedy- an optimization app that automatically optimizes the site and increases the performance. It comes with a 14-day free trial.

(Disclaimer: We are part of the developing team, and your queries should be solved is our priority. So if you have any query, then just tell us.)

Hello, @abhishekmundra
Shoprova presents an elegant and cohesive aesthetic—your handcrafted home décor and kitchenware shine through with clarity, and the “10% off first order” promotion is a smart touch to bring in potential buyers. Overall, your design feels inviting and thoughtfully arranged. But to turn those lookers into buyers, here are some specific areas to fine-tune:

1. Homepage Enhancements & Trust Signals
The “10% off” banner is eye-catching—consider making the code clickable or even auto-applied at checkout to smooth the path to purchase.
If your homepage includes customer testimonials or reviews, ensure they’re visually compelling and feel genuine—they go a long way in establishing trust.
A clear and inspiring About Us section can help tell your story—what inspires your handcrafted collections and why they matter—making shoppers feel more connected to your brand.

2. Navigation & Layout Tidiness
It looks like the email address appears twice on the page—consider removing the duplicate to avoid confusing visitor.
On product pages, your top navigation may overlap content. Fixing the position so it’s sticky or offset would create a cleaner experience and keep your design polished.

3. Product Pages & Buyer Clarity
Each product should have clear, original descriptions that highlight materials, craftsmanship, and emotional appeal—what makes your pieces special and what story do they tell?
High-quality, zoomable images, possibly featuring styled settings (e.g. tray on a tabletop, mirror in a bathroom) help the customer visualize the product in their space.

4. Build Trust.
Displaying product reviews—Customers are more likely to purchase when they trust the store. You should add product reviews using a tool like ShopReviews ‑ Product Reviews - ShopReviews - Boost your sales with product reviews | Shopify App Store , which makes collecting and displaying real customer feedback seamless
Think about adding rich snippet support so your product reviews appear in Google search results, which boosts visibility and trust.

5. Marketing, Content & SEO Strategy
Launch a blog or inspiration section focusing on décor trends, styling tips, or gift guides—this helps SEO and gives visitors more reasons to engage.
Make sure your metadata (page titles, meta descriptions) reflect your brand name Shoprova instead of the URL—this is better for branding and search recognition.

If you’re also selling on Etsy, consider using an app like Etsy Integration ‑ ShopList - ShopList - seamless integration between Shopify and Etsy | Shopify App Store . It lets you sync your products and orders between Shopify and Etsy automatically, saving time and helping you manage inventory more efficiently—perfect for handmade or customized products like yours.

Best Regards,

waytoapps.

Sad to see that no one is providing genuine feedbacks and everyone is promoting their own apps here. :disappointed_face: