Hey Guys
Im Currently testing a new product on Tiktok ads to my shopify store. Im having a healthy CTR and CPC with good add to cart and initate checkout rate but a very bad purchase rate. These are the numbers:
Add to carts: 37 - 9,14% rate
Initiate checkout: 22 - 5,43%
Purchases: 4 - 0,99%
Store link: confidentallure.com (Optimized for moblie view)
I am located overseas from the US where my main market is. Could any of you detect why my purchases are such a low rate?
Looking forward hearing from you guys!