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Ask Me Anything Q&A Google Shopping AMA

Topic summary

Request for beginner guidance on launching Google Shopping: how to start and what is important to consider.

  • Context: Posted in a Google Shopping AMA, seeking high-level steps and key priorities.
  • Details: No specific products, goals, or constraints provided; no technical details or attachments.
  • Status: No answers yet; no decisions or action items. The inquiry remains open and awaits expert recommendations.
Summarized with AI on January 29. AI used: gpt-5.
1

How do i start with google shopping? What is important to think about?

2

Hello Polybysweden, thank you for your question. My name is Emmanuel from FeedArmy and your host for today’s AMA.

The first and most important part is to ensure you are compliant with Googles policies. You would be surprised how many get suspended just by forgetting to add something to the website, or just not being aware how strict Google is.

Please check the links below regarding how to avoid getting suspended.

Once you are compliant, submit a data feed using a data feed application. I love to use multifeeds: https://apps.shopify.com/multiple-google-shopping-feeds

But you can also use the Google and youtube app, however this app while free, has it’s problems. I would say it’s ok for not too serious advertisers.

When you have submitted a feed, then create your campaigns in Google Ads, such as using a performance max campaign, or standard shopping campaign.

https://support.google.com/google-ads/community-video/318699100

https://support.google.com/merchants/community-video/379501229

https://support.google.com/google-ads/community-guide/304792695

https://support.google.com/merchants/answer/6150127

https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines

https://support.google.com/merchants/answer/7052112

https://support.google.com/merchants/answer/4752265

https://support.google.com/merchants/answer/13693865

https://support.google.com/merchants/answer/6149970

https://support.google.com/merchants/answer/9158778

https://support.google.com/merchants/answer/6150244

https://support.google.com/google-ads/community-guide/241068758