How do i start with google shopping? What is important to think about?
Hello Polybysweden, thank you for your question. My name is Emmanuel from FeedArmy and your host for today’s AMA.
The first and most important part is to ensure you are compliant with Googles policies. You would be surprised how many get suspended just by forgetting to add something to the website, or just not being aware how strict Google is.
Please check the links below regarding how to avoid getting suspended.
Once you are compliant, submit a data feed using a data feed application. I love to use multifeeds: https://apps.shopify.com/multiple-google-shopping-feeds
But you can also use the Google and youtube app, however this app while free, has it’s problems. I would say it’s ok for not too serious advertisers.
When you have submitted a feed, then create your campaigns in Google Ads, such as using a performance max campaign, or standard shopping campaign.
https://support.google.com/google-ads/community-video/318699100
https://support.google.com/merchants/community-video/379501229
https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758