Google analytics and fb pixel integration

Shopify Discussion
1

Hello, I am struggling with google analytics and facebook pixel integration. I have put the UA code in Google Analytics field from Preferences and i have linked the pixel code in Facebook&Instagram app but when testing with Google tag assistant and Facebook pixel helper, none of them are showing up.

The fb pixel is active but when trying to test events, nothing happens.

Any ideas?

Thanks!

2

Hey @amir0791 !

There are a few things that you could try to troubleshoot this issue:

  1. Make sure that you have correctly copied and pasted the tracking code from Google Analytics and Facebook Pixel into the appropriate fields in your store.

  2. Double-check that you have linked the correct Facebook Pixel to your Shopify store. To do this, go to your Facebook Ads Manager and click on the three lines in the top left corner. Then, click on “Pixels” in the Assets column. If you see multiple pixels listed, make sure that you are using the correct one for your store.

  3. Check to see if there are any errors in your tracking code. One way to do this is to use the Google Tag Assistant Chrome extension to see if there are any errors or warnings in your tracking code.

  4. Make sure that your website is properly loading the tracking code on all pages. To do this, you can use the “Preview” feature in Google Tag Assistant or the “Test Events” feature in Facebook Pixel Helper.

  5. Check to see if there are any caching plugins or other third-party apps installed on your store that could be causing issues with the tracking code. If you find any, try disabling them to see if that resolves the issue.

If you’re looking to become more confident with investing in Google Ads to grow your business, I recommend checking out this Shopify Learn course where you’ll learn the step-by-step process to launch three different Google Ads campaigns. Shopify Learn provides you with webinars and courses on things like store design, marketing and more. It’s 100% free for everyone and new content is being added all the time. This program will help you drive more traffic into your store and also convert that traffic into sales.

I hope these suggestions help! Let me know if how you get on,

3

Hello Amir,

Shopify currently only supports Google Analytics Universal and I assume you are trying to install Google Analytics 4, you can only do this manually. You can also connect Facebook pixel through google analytics. Finally, if you’re sure you’ve added the codes, you need to have ad blockers turned off in your browser or you won’t get any triggers.