Google Merchant Account Suspended Due to Misrepresentation Despite Following Guidelines

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Topic summary

Google Merchant Center account suspended for “misrepresentation” despite the merchant completing Google’s checklist. The store owner is preparing a final appeal and asks for specific causes; store URL is provided.

Guidance centers on transparency, accuracy, and compliance:

  • Ensure complete business contact details (physical address, phone, email) are clearly shown.
  • Verify product data is accurate and current; avoid out‑of‑stock items and expired promotions.
  • Secure the site with a valid SSL and provide a safe checkout.
  • Publish clear shipping, return, and refund policies.
  • Remove any placeholder text or images.
  • File a detailed appeal explaining all fixes and how policies are now met, and reference Google’s misrepresentation policy.

Review may take up to 7 days after appeal submission. No resolution reported yet; the case remains open pending the final appeal and Google’s review.

Summarized with AI on December 13. AI used: gpt-5.
1

I’m reaching out in the hope of finding some guidance or advice regarding a serious issue with my Google Merchant account. It has been suspended due to “misrepresentation,” and I have already completed the checklist provided by Google to resolve the issue. However, despite following every step and ensuring compliance, my account remains suspended.

I’m now preparing my final appeal and really need to understand the exact reason behind this suspension. Has anyone here faced a similar issue and found a successful way to resolve it?

My site: https://lavishio-shop.com/

Please help me resolve this issue

2

Hi @lavishio

I’m sorry to hear about your Google Merchant Center suspension due to misrepresentation. To address this issue, consider the following steps:

  1. Ensure Accurate Business Information: Verify that your website displays complete and accurate contact details, including a physical address, phone number, and email. This transparency helps establish trust with both customers and Google.
  2. Review Product Listings: Ensure all product information is accurate and up-to-date. Avoid listing products that are out of stock or promoting deals that are no longer active, as this can be seen as misrepresentation.
  3. Secure Your Website: Implement a valid SSL certificate to protect customer data during transactions. A secure checkout process is crucial for compliance with Google’s policies.
  4. Provide Clear Policies: Clearly outline your shipping, return, and refund policies on your website. This transparency can help prevent misunderstandings and build customer trust.
  5. Avoid Placeholder Content: Ensure your website doesn’t contain any placeholder text or images, as these can be perceived as incomplete or misleading content.
  6. Submit a Detailed Appeal: After addressing the above points, submit an appeal through your Merchant Center account. Provide detailed explanations of the changes made to comply with Google’s policies.

Remember, the review process can take up to 7 days. Ensure all information is accurate and transparent to facilitate reinstatement.

For more detailed guidance, refer to Google’s policy on misrepresentation.

I hope this helps, and I wish you success in resolving the suspension.

If you have other questions, I will also answer them.

Best regards,

Daisy