You will need to wait a few weeks for the button to appear again. I would never request another review until you have triple checked everything. Going the extra mile is needed to get approved.
Topic summary
A merchant received a Google Merchant Center suspension for misrepresentation after leaving placeholder text on their website following a theme change. Despite removing the text and appealing, the suspension persisted.
Core Issue Identified:
The primary problem appears to be using a print-on-demand (POD) business model. Google’s policies require merchants to physically stock finished products ready for immediate shipping. POD violates this requirement since products are manufactured only after orders are placed.
Recommended Solutions:
- Complete product field data in Google Channel (gender, descriptions, all available attributes)
- Use correct policy page links from Settings > Policies rather than Online Store > Pages
- Build trust signals through customer reviews and professional website presentation
- Consider stocking finished products instead of relying solely on POD
Key Limitations:
- POD stores fundamentally cannot use Google Shopping ads due to inventory policy violations
- Other Google ad formats (text, display, YouTube) remain available
- Google provides minimal specific feedback on misrepresentation issues
- Multiple merchants report repeated suspensions despite following guidelines
Status: The discussion remains open with ongoing frustration about Google’s lack of transparency and the challenges POD/dropshipping businesses face with Merchant Center approval.
1 Like
Hey There!
Thank you so much for this great information! I do have a little bit of a specific situation although there are others like me. I am a luxury reseller, which means a lot of products do not have original boxes, tags or nothing which means no GTIN, no MPN all I have is a the item and then whatever UPC our brand assigned to it per our inventory system. I am struggling with misrepresentation however Google refuses to give any specific information on what is causing that issue, can you please advise or guide me to where I can find the a step by step guide or a checklist that indicates what I need fields I need to have filled out for Pre-owned designer items many of which do not have a GTIN or MPN. I do have Certificates of Authenticity but I imagine that won’t have anything to do with it will it?
For barcodes, if you don’t have them, then do not submit a brand, mpn and set identifier exists to no.
If you look from Googles perspective, if you sell pre-owned (used) luxury items, it has high risk of having fakes.
So to prove you are a trust worthy business, consider first collecting a lot of reviews.
Make sure if you have certificates, that you upload them to your product page.
And also check the details in the links below:
https://support.google.com/google-ads/community-video/318699100
https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758