Has anyone been able to create more than 100 variants for a product WITHOUT using an app?

I understand that historically shopify had a 100 variant limit for each product, but I’ve seen information that it’s been recently raised to 2000. It appears in the graphql documentation:

https://shopify.dev/docs/apps/build/graphql/migrate/new-product-model/api-updates

specifically:

“The productSet mutation has an input limit of 2K variants when run asynchronously and only 100 variants when run synchronously.”

I can confirm that this doesn’t work. Here’s my query (note “synchronous”: false):

It has 1001 variants, e.g.

      "variants": [
        {
          "optionValues": [
            {
              "optionName": "Size",
              "name": "9"
            },
            {
              "optionName": "Type",
              "name": "Sterling Silver"
            },
            {
              "optionName": "Add Gold Rims Mens Ring",
              "name": "No Thanks"
            }
          ],
          "sku": "TJHG038-9-SS-NO",
          "price": 220
        },
...

I get the 'ol VARIANTS_OVER_LIMIT error:

I contacted support and got a very vague answer. Basically they told me to try “Shopify Experts”, which is some kind of paid service. I’m not trying to do anything special, just trying to create products via graphql and I’m following what the documentation says.

Them: The error message you are encountering, VARIANTS_OVER_LIMIT, suggests that you are exceeding 
the allowed number of product variants for the productSet mutation. Based on the documentation, 
the productSet mutation allows up to 2,000 variants when run asynchronously and only 100 variants 
when run synchronously.

However, it appears that your mutation is being processed synchronously, as you are receiving a 
notification stating that you can only specify a maximum of 100 product variants. This mismatch 
indicates that you are trying to submit 1,001 variants, which surpasses the synchronous limit of 
100 variants.

To address this issue, you may need to either reduce the number of variants in your request to 
100 or ensure that you are utilizing the asynchronous method to handle up to 2,000 variants. 
I recommend reviewing your implementation to determine if you are utilizing the appropriate 
method for your requirements.

Me: see the "synchronous": false" portion (bottom left) in the query request in this screenshot
I am running it asynchronously

Them: Got it, so let me check here

Me: I asked your AI chatbot this same question and it told me "Check Shop Configuration: 
The increased variant limit might not be enabled for your shop. Contact Shopify Support to 
confirm if the shop is configured to allow up to 2,000 variants per product."

when I run a resource limit query: query ShopResourceLimits { shop { resourceLimits { 
maxProductVariants maxProductOptions } } }
I get a response: "resourceLimits": { "maxProductVariants": 100, "maxProductOptions": 3 }
which seems to indicate a configuration change needs to happen on the shopify end

Them: I understand your situation. In this case, I can provide you with general information, 
but since this involves coding, our support team isn't specifically trained in that area. 
I recommend reaching out to a Shopify Expert who has the expertise to assist you with this

Me: can you check this? "Contact Shopify Support to confirm if the shop is configured to allow up to 
2,000 variants per product." the store is xxxxxx-cz.myshopify.com

Them: Let me see

I really appreciate your patience. After checking, I found that the variant limit is set due 
to how our API functions and the total allowable data size of each call. Each API call can handle 
a maximum of 250 products and 100 variants per product, totaling 25,000 variants per call. 
Increasing this limit could lead to longer completion times for API calls. 
These changes are not supported by Shopify, and we recommend consulting Shopify experts for any 
API or theme code modifications.

Has anyone been able to successfully create more than 100 variants for a product WITHOUT using an app?

No, it looks like Shopify hasn’t fully rolled out the 2,000-variant limit for everyone yet. Even though the documentation says it’s possible asynchronously, your store is still capped at 100 variants, as confirmed by the ShopResourceLimits query. That means your shop isn’t configured for the higher limit, and Shopify support either doesn’t have a way to change it or isn’t willing to.

Right now, there’s no way to go over 100 variants per product using just GraphQL, unless your store has the updated limit enabled. Some people have worked around this by splitting products into multiple listings or using third-party apps, but if you’re looking for a straight-up GraphQL solution without an app, it doesn’t seem to be working for most users.

Shopify support suggesting “Shopify Experts” is just their way of saying, “We can’t help with this, but maybe a developer can find a workaround.” Super frustrating, but it seems like Shopify hasn’t made the higher limit widely available yet.

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