Help Driving Traffic and Sales for My Shopify Store

I’ve been building my store on Shopify with dedication and vision, but I’m currently facing difficulties in generating consistent traffic and turning visitors into customers.

Despite my efforts in content creation, social media, and product development, I feel I haven’t yet unlocked the platform’s full potential to scale my business. I’d love to understand how Shopify can support me further — whether through guidance on traffic strategies, optimization tools, or specific features I might be underutilizing.

Could someone from your team help me identify the best ways to:

  1. Increase qualified traffic to my store,

  2. Improve conversion rates,

  3. Explore strategic integrations (e.g. Shopify email, SEO tools, or apps), and

  4. Possibly connect with Shopify experts who understand my type of product and audience.

I’m fully committed to growing this brand and would deeply appreciate any personalized support or resources you can share to help me move forward.

Thank you so much for your time and guidance. I look forward to hearing from you soon.

Hello Gema, thank you for your question, and a great question.

From the perspective of Google Shopping, as that is what I specialize in. I recommend you start by improving your data feed quality, by following the requirements and recommendations here: https://support.google.com/merchants/answer/7052112

Then setting up and improving yoru campaigns.

For example maybe an advanced standard shopping strategy is the way to go: https://www.youtube.com/watch?v=CiRIDzRrHno

Or is Performance max going to work better for you.

In all cases, regardless how good you are in managing Google Ads, you always need to experiment. Sometimes a specific campaign just doesn’t work.

For example, some merchants will see that demand gen ads, just don’t work. While on other accounts, it increases sales a lot.

Personalized support is very difficult, as every website, business and account is different. For example if you are drop shipping, then its very difficult.

Or if you are selling a niche product, which can also be difficult.

Sometimes a merchant selling luxury products, will do very well.

Every account I manage has a very different setup. And it all needs testing, analyzing, more testing, tweaking, and so on. But start with improving your data feed quality.

Hello,

Thank you so much for your detailed reply and for the helpful resources.

I understand that every business and product type requires a different
approach and constant testing. In my case, I’m preparing the official
launch of a luxury skincare brand — Gema Zarina Cosmetics, formulated and
produced in Italy with natural and science-backed ingredients.

I’m not dropshipping, and the products are high quality, with a strong
visual identity and a clear target audience (mostly women aged 25-44
interested in natural beauty and self-care).

At the moment, I’m managing everything myself — including the website,
content, and ad strategy — so I’d like to be as focused and effective as
possible.

Would you recommend I start with Performance Max or with a Standard
Shopping campaign
considering my niche and the fact that I’m still
building traffic?

Also, I’m currently working on improving my product feed as you suggested.
If you have specific tips or examples for beauty brands that you’ve seen
work well, that would be incredibly helpful.

Thanks again for your time and insights — I truly appreciate it!

ww.gemazarina.com

Warm regards,
Gema Zarina

I would start and test performance max, because it needs less management. Make sure to add strong headlines, descriptions and images.

And if you get less than 30 sales in a month, try adding add to cart with a $1 sale value as a goal alongside the purchase action. As this can help increase Google’s learning and potentially get you more sales. But it can also go bad by increasing costs. But often with my tests, it increases sales.

Improving data is done based on what is performing, but if you want to see what works well, a good idea is looking at your competitors.

Also use your Google Search Console data to see if specific keywords are doing well, and add these.

Thanks again for your helpful response. As I get ready to launch my
Performance Max campaign, I wanted to ask you just a few quick things:

  1. For skincare products, what type of creatives perform best in
    Performance Max? (e.g. product texture, lifestyle, application?)

  2. How many assets (images/videos/headlines) would you recommend to start
    effectively?

  3. I’ll be adding “Add to Cart” with a $1 value as you suggested — just to
    confirm, should I keep both that and “Purchase” as active conversion goals?

  4. Is there a minimum daily budget you recommend for faster learning
    without overspending?

Thanks again — I really appreciate your time and expertise.

Best,

Gema Zarina

  1. That I would not know, again every product, every business will have different results. What works for you, will not work for someone else. I recommend experimenting, for example, show an image of just the product on a white background, then test a product with a nice background, etc

  2. Use all, I believe 10 headlines, 5 descriptions and 5 long headlines.

  3. yes

  4. That depends, for example, if you have 10k products, vs 5 products, your budget will be affected differently. So start with $30 to $50, and see how it goes.

Hi,
Here is an angle.
Whether you are doing SEO or website design, website marketing strategy, you can try to study your competitors’ websites and see how their websites are made. You can learn from them.
Can you share your website?I can find your competitors’ websites.
I feel that there are too many opinions on the market.
Why not research your competitors’ websites?

www.gemazarina.com

Hi,
Let’s just chat and exchange ideas, lol
I searched for your product keyword “cleansing milk”, and your website did not appear in the top 100, which means your website ranks very low.
Then I found these are your competitor websites:
I checked these 2 websites are also Shopify websites
https://www.tammyfender.com/
https://www.stratiaskin.com/
Can you take a look at these 2 websites and share your feelings with me?
We can share our feelings at the same time

Forgot to share some screenshots
This is how I find competitors
But I saw these SEO results and I felt very attractive

@SEOAnt-Zoey You might not be aware. Please scroll all the way to the top of this page. You will notice a big banner, it says, do not post here if you are not the host of the AMA.

While I appreciate your intent to assist, the topic was explicitly related to Google Shopping.

I am the host of this AMA, hence why I provide guidance for Google Shopping.

Hi, sorry, didn’t notice. :blush:

No worries Zoey :slightly_smiling_face:

Thank you :+1:

Hi! It’s really cool that you’ve invested so much in your store and are serious about development. Traffic and conversions are a constant headache for many, even when a platform like Shopify is powerful and flexible.

From my experience and the practice of my colleagues, in order to truly unlock your potential, it is important not just to use tools, but to understand how you look compared to competitors. IceStoreLab, a service that collects data on your niche, helps a lot here.: what competitors are doing, what prices they have, promos, how product cards and marketing are designed. This helps not only to increase traffic, but to make it targeted and motivated for purchase.

Of course, classic things like SEO, email marketing, and social media are important, but if you don’t understand what exactly makes a customer choose you, all your efforts may be in vain.

If you’re interested, write to me and I’ll be happy to tell you how we use competitor analytics for growth and scaling. It really changes the game.

Good luck to you, and keep informed! :raising_hands: