Why isn't my dropshipping store converting despite high traffic?

Shopify Discussion
1

Hi, I’ve started my Shopify dropshipping store on the 8th of December (modernclocks.org). I know it’s been such a short time, but I don’t think I’m getting the results that I should for the amount of money that I’m spending on marketing. But I could be wrong. Here are the numbers, ALL IN AUD NOT USD.

I did Snapchat advertising at first for about a week, and it went pretty good, I did the whole targeting advertising thing and found my audience.

https://gyazo.com/a5d4775577a758cbd97dee4fb491dcbf

I’ve been doing Facebook advertising for over a week now and the first screenshot is what I’ve done overall (you can see when I started doing my ads properly I think), at first I didn’t really target my advertising/ test what ads performed the best but I have found out now which ones do. Although I opted to target all of Europe instead of just the UK due to having some people from France and Germany visit. Although this has turned out to nearly all my people visiting my store to be from eastern Europe, nearly all from Ukraine, Serbia, and Macedonia. I don’t think this is a good thing right? I also stopping aiming for conversions on my campaigns because I was getting literally no results. So I optimized for landing page views, and now I get a lot of traffic. although the bounce rate is 75%.

https://gyazo.com/70b7b6dc17f3683794515ea5bdec10d2

https://gyazo.com/d1b57804decafd1964d0680001d2ea9c

I’ve also done three Instagram influencers, all related to home decor for a total of $110 AUD (150k page 24hr store, 280k page 24hr story, 690k page 24hr story and post.) and have gotten a good amount of people to visit my website from it.

https://gyazo.com/a971243e4ec519be2f4e4bae9142158f

Google has been really messing me around with my merchant center account so I’ll be lucky if i can get my account appealed (tried 4 times).

Here are my overall Shopify analytics: https://gyazo.com/39a54b0bc630ed2d2b4f44568b97fbba

I also have a decent but very small following on Instagram and Facebook. (76 on Instagram and 30 on Facebook), where I post every second day with hashtags and captions.

I want some advice to get more conversions! Why aren’t people buying? or even really adding anything to their cart? I feel my store is trustworthy, and that if I were a customer I would buy from it. I’m was going to go into Pinterest advertising as it seems to fit my home decor vibe/ audience, but it locked to USA, and Canada which seems crap. But I can’t just keep spending money with no sales. I’ve spent hundreds of dollars, I’m a young bloke, I can’t just exhaust my funds haha. When do I know to stop trying?

Appreciate it,

  • Jack
2

Hi @Jack4404 I remember this site, nice upgrade on the hero banner - I really like this new one. It feels more appealing than the old generic stock photo + I like it shows your products in there.

Since it’s your site and you are a trustworthy person (I assume :slightly_smiling_face: ), it will feel trustworthy to you. But the internet is a big scary place filled with scammers, so you need to make sure your presentation is professional and trustworthy on par with what successful ecommerce sites have.

Here are 3 key points that can be improved:

  1. Professional logo is absolutely essential. If you’re not willing to invest at a couple hundred bucks on a decent logo, you’re not ready to start an ecommerce business. If you don’t have a go-to designer, try the “design contest” sites, I’ve used these on a lot of projects in the past, including now successful ecommerce stores. Here’s a guide I wrote how to get one for $150 - $200: https://speedboostr.com/logo-contest.

  2. It doesn’t matter how you feel about your store, it matters what customers feel. Use the free app hotjar to set up heatmaps, screen recordings, and polls. Set up a poll that asks why customers aren’t buying (or “What do you think about the price?”).

  3. Quality of traffic is key. Hiring a professional marketer to at least get started and see what successful marketing campaigns look like is key. If you’re doing the marketing, you’re competing with professional marketers with years of experience.

My personal opinion (which doesn’t matter haha because I’m not your audience but feedback helps): I think the product looks great, I would like one but the price seems high for a clock from what looks like random website. (starting out is tough, but with effort eventually you get customer pics, reviews, testimonials, videos, etc then you aren’t a random new site anymore).

I understand value in premium products, I buy art so I get it. If the clock looks and feels high quality in real life then it’s worth it. Your job is to position it as the premium product you’re pricing it at. This means a premium website, a premium logo, a video showing someone handling it and hanging it on a wall maybe. Unfortunately the price point is not an impulse buy, so you’ll have to do some legwork to showcase the quality.

Idea #2: Add some low price products to your range. These can function as trip wires to get new customers. These new customers are more comfortable spending $10 - $20 on a small product from an unknown brand, then when they get the product and experience your branding experience, if it’s good they are now candidates to remarket (via email app, my fav for this strategy is Klaviyo) your more expensive products. Then when they buy those, you have an automated email that asks for a review and a picture. Then you start generating a system of getting reviews and social proof (a major trust factor).

Good luck mate, good to see the site improving. I would set your expectations low, it takes time and a lot of energy to start and build a successful brand… unless you have a unique, rockstar product that’s in high demand.

1 Like
3

Hi Joe! Seriously appreciate your feedback again. Some reflection on my part needs to be taken on how I move forward with the website, as naturally, it’s, of course, a pretty huge risk to me, with time and most of all how it affects me financially, but as I’ve learnt that’s the nature of eCommerce! haha. Feel free to see how the website looks in a week or so. I’ll most likely be trying to incorporate a lot of your feedback. Again the advice is seriously appreciated.

Thanks!

1 Like