How can I enhance my online store before advertising?

Topic summary

Store owner requests actionable improvements before launching ads for glowinh.com.

Key recommendations:

  • Header: Add wishlist and social media icons for credibility and engagement.
  • Homepage: Feature products with an Add to Cart option (if supported), optimize titles for SEO (search engine optimization), write meta descriptions, add a sticky Add to Cart on collection sections, and consider an Instagram feed.
  • Collections/Product pages: Add sticky Add to Cart/Buy Now buttons (persistent CTAs), trust badges (security/shipping assurances), promotional product badges (New, % off, savings, Free Shipping), and mouseover-to-second-image.
  • Speed: Mobile PageSpeed score reported as 49; target 60+ to improve SEO and conversions. Advisor notes most orders come from mobile (“80% visitors use mobile to place the order”) and urges speed optimization.

Evidence provided: Screenshots illustrating header layout ideas and Google Insights score.

Store owner response: Appreciative and plans to implement most suggestions, but cannot add Add to Cart on featured products due to theme limitations.

Status: No final resolution; advisor offers further assistance. Discussion remains open with action items pending implementation and potential theme/workaround exploration.

Summarized with AI on December 30. AI used: gpt-5.

Hi,

What can i improve more in my store. I want to start advertising soon. Webshop URL: https://www.glowinh.com/

Thanks

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer.

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1.Wishlist missing.

2.Social media Icon missing.

You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.

  1. Add featured products on the home page with add to cart option.

2, Featured Products / all Title should be Optimized and Seo Friendly

  1. Add Meta Description for all Products .

4.Add sticky add to cart button on home page collection features.
5.If Possible, add Instagram feed on the home page.

Collection and Product Page:

  • Add Sticky add to Cart and Buy now Button for quick checkout

  • Add Trust Badges below add to cart or Buy now Button .

  • Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping

  • Add Mouseover on 2nd image Features

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 49 which means that attention is required here. A well-optimized site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don’t want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall.

I hope this helps.

Please feel free to contact us for any further help that you might require.

Best regards,

San.

Hi,

Thanks for your input. Will add those elements to my shop

Hi San,

Thanks for your time. I will try and implement your suggestions. I sadly cant implement an Add To Cart at the featured products. The theme i am using doesnt allow me. Besides that thanks for your input.

Hello,

Thank you for your response.

We are glad that our suggestions are helpful for you.

If you need any further assistance do let me know.

Regards,

San