Store Feedback Requested

Store Feedback

Topic summary

A new Shopify store owner seeks feedback after launching two weeks ago with sales only from family and friends. A Meta Ads test ($5/day) generated 2,455 impressions and 12 link clicks but no conversions.

Initial Feedback:

  • Products look good, but homepage needs work
  • Recommendation to add a “why buy” section below the hero banner explaining brand purpose and values
  • Focus on attracting the right audience

Detailed Technical Recommendations:

  • Header improvements: Add wishlist, social media icons, and more attractive logo
  • Homepage enhancements: Featured products with add-to-cart buttons, product badges (New, 10% Off, Save $20), trust badges, customer reviews, Instagram feed, and lead magnet section
  • Product/Collection pages: Add sticky add-to-cart/buy now buttons, product reviews, quick checkout options
  • SEO: Optimize product titles and add meta descriptions
  • Footer: Include essential links (About, Contact, Privacy Policy, Return Policy, Terms of Service, FAQ)
  • Trust elements: Highlight USPs and display customer reviews

The store owner has begun implementing suggestions and asks for clarification on optimizing featured product titles for SEO.

Summarized with AI on November 9. AI used: claude-sonnet-4-5-20250929.
1

Hi!

I’m looking for some feedback on my shopify site - I launched my store two weeks ago and so far have only gotten sales from family & friends.

I’ve ran a Meta Ads campaign this past week for just $5 a day as a test that has yielded 2,455 impressions & 12 link clicks, but no sales.

Open to any and all critiques!

Store: https://waterfrontclubcollection.com/

I have an Instagram store setup as well: https://www.instagram.com/waterfrontclub/

2

Hi there, I think you have some really nice looking shirts. The products themselves have no issues.

However, I think your homepage could use a little work. Listing your best products is an important piece but its also important to talk about your brand right when your visitor lands. Display, visually or with words, why your brand exists and what you hope the brand achieves for customers and the world.

Other than that, I think your site looks good. Now you just have to find the right people to bring to your store.

I hope that helps,
Ethan

3

Thank you very much Ethan! I appreciate the compliment. Was beginning to wonder if I’d completely missed the mark.

I’m going to add a section below the hero banner that gives a quick 4-5 “why-buys”.

4

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:

1.Wishlist missing

  1. Social media Icon missing

3.Attractive logo missing

SAN_MSWEB_0-1715058666704.png
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You can follow this

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.

1.Add featured products on the home page with an add to cart button.

SAN_MSWEB_2-1715058667216.png
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2.Featured Products / all Titles should be Optimised and Seo Friendly.

3.Add Meta Description for all Products

4.Add sticky add to cart button on home page collection features.
5. Add a Lead magnet section on Home Page
6.If Possible, add Instagram feed on the home page.

7.Add customer reviews on the home page to gain the trust of the customer.

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8.Highlight the USP of your product or service.

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9.Footer must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Collection and Product Page:

  • Add Product Review on Collection Pages.

  • Add Sticky add to Cart and Buy now Button for quick checkout

  • Add Trust Badges below, add to cart or Buy now Button.

  • Add Product Badges like New, 10% Off, You Save 20$ or Free Shipping.

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I hope this helps!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

5

Hi San!

Thank you very much for your feedback. I’ve already implemented several of the suggestions you made and am working on others.

One question I had was how would I optimize and make the featured products/titles be SEO friendly?

Thanks!