Hi there,
Currently run a home decor dropshipping store.
I have been playing around with ads the last few weeks, spending a bit of my budget
Hoping to get some advice.
Conversion Event: I have seen alot of people say just set this to Purchases regardless because it gives better results, even if you don’t have the advised 50 optimisations as facebook recommends. Lets say this last 7 days i’ve had 20
I have played around and had Add to Carts, which did exactly that… ALOT of add to carts.. but that was it ! Barely any purchases.
I then had Intitate Check Out and this performed better and had sales… as of today I am trying Purchases.
Even when i had it set to inititate check out after a few days its would say learning is limited, so i would go back to add to cart and would REGRET this every time.
Detailed Targeting Expansion: Do we recommend on or off, I have had it off mostly as my audience is quite specific.
Automatic Placements (Recommended) I have had this off as from previous post most was viewed on instagram and i personally prefer having more traffic through my instagram page and gets me lots of followers, than facebook.
Attribution Setting - 1 day click/ 7 day click or 1 day click or view / 7 day click or view… I had this at 7 day click and view for a long time as i had no idea what it meant and was auto selected..But i read if purchases are under a $100 then 1 day click or view is best to get purchases… so currently have it set to this.
Optimization for Ad Delivery - Currently set to conversions, is this best? even if set at purchases it says" Ad Set May Get Zero Purchases Based on how you’ve set up your ad set, we recommend trying the following to avoid getting zero purchases: Use Landing Page Views as your optimization for ad delivery"
Audience Reach: What is the best size audience to have? I think i have a pretty good idea of the type of audience i am targetting.. but what size should I try to get this to be for best results?
What size budget a day is a good starting point to grow? So far i have spent a fair bit over 8 weeks and whilst i have had sales i need more for it to be sustainable
I also know i shouldn’t touch and edit my ads so often…
Thank you in advance!!!