Whats up, first of all congrats to those who have an online store. I wish you the best and hope you generate tons of sales!
I would really appreciate it if you check out my store and give me some advice in ways I can improve it. I just launched it about a month ago and since then I have been finding ways to make it better as well as coming up with a marketing strategy.
Please help me review my store and if you have some advice for a marketing strategy, pass it forward, thanks!
Link to store: https://testsetclothing.com
Hi there @testsetclothing
I’m Garcia, your friendly neighbor CRO expert at PageFly, and I’ve been taking a close look at your store. And I have some feedback based on my CRO knowledge. Hope this can help you!
1. Hero Banner Optimization
- CTA Power-Up: Swap “Shop all” for a laser-focused phrase like “Shop Now!” or “Discover Valentine’s Delights!”, sparking instant action.
- Scroll-Stopping Visibility: Ensure your banner shines within the first scroll, maximizing engagement. Think visual storytelling that grabs attention in an instant.
Here is an example of a good hero banner from PageFly premade template:
2. Add more sections for your homepage
- Benefit bar section: Showcase your value proposition with a benefit bar up top, highlighting what makes your store special.
- Testimonial section: Let happy customers do the talking with powerful testimonials building trust and social proof.
- Social feed section: Integrate your social feeds to showcase real-time engagement and community vibrancy.
- About Us section: Craft a compelling About Us section that connects with your brand story and resonates with your audience.
3. Use “Load more” instead of number pagination in Collection list
Ditch the boring pagination. “Load More” keeps users engaged and scrolling for more!
4. Use color swatch for products
Implement color swatches for your products, making visual exploration and decision-making a breeze.
Example:
5. Prepare for upcoming sale event - Valentine
As the clock ticks down to Valentine’s Day, don’t miss out on the opportunity to boost your sales! Leverage these expert tips to refine your holiday marketing and sales strategies.
- Countdown Captivation: Implement a countdown timer to create urgency and excitement for your Valentine’s Day promotions.
- Gift Guide Guru: Craft a dedicated Valentine’s Day gift guide with curated sections like “For Him & For Her”, “Romantic Delights”, “Experience Adventures”, and “Budget-Friendly Finds”. Cater to diverse needs and budgets.
- Visual Enchantment: Infuse your website with Valentine’s Day motifs – think hearts, cupids, and elegant swirls. Play with thematic icons, calligraphy fonts, and playful animations to create a delightful browsing experience.
Hope my feedback can help you in improving your store CRO
Cheers,
Garcia
I really appreciate the feedback! Will definitely apply these suggestions to grow the store.
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I am glad that my suggestions are helpful to you @testsetclothing Let me know if you need to clarify any idea
