How can I improve my online decor store for better sales?

[JordonBarnett]

Hi everyone,

First time posting here so please let me know if anything is against regulations!

I started up a store not too long ago and I am getting reliable traffic to the store and a decent number of add to carts, then a few to checkout but no actual sales yet.

Would it be possible for some people to have a look at: https://completehomedecor.co.uk/ and let me know what you think?

I am 100% open to all comments and criticisms!

Thank you in advance,

Jordon.

[PageFly-Amelia]

Hi @JordonBarnett ,

This is Amelia from PageFly - Shopify Advanced Page Builder app.

Congrats on your new store! Your store looks stunning and professional, and I can tell you’ve put in a lot of effort. I’d love to give you my suggestions as hereby:

Home page

1. Highlight CTA buttons

A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This button’s color is not so eye-catching because it is the same color as the other text, you can try another color for it.

Or you can adjust all the buttons to the same color.

2. Add heading content

The initial section grabs visitors’ attention, conveying your brand message or displaying products. It forms their first impression of your store and influences their choice to explore or exit. Thus, crafting a remarkable heading is crucial. It can highlight a new product or advertise a sale.

3. Highlight the product price and product title

For the best clarity you can increase the product price and title visibility by using a large font size, bold text style, or eye-catching color and please ensure the product price is aligned properly.

You can check this image for reference:

4. Add testimonial - customer reviews

• Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos.
• Reviews are crucial when it comes to shopping online.
• You can check this image for reference:

Product page

1. Make the price more visible

To make the price more attractive, you should increase its font size or color.

You can also set a favorable price for your products, you can attract customers and encourage them to make a purchase. A well-planned sale price can increase interest in your products, bring in new customers, and make existing ones buy more.

2. Include both User rating average and number of ratings for product

When you are getting feedback and rating from customers, you can take into consideration to add them. Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility.

These are some suggestions for improving the design.

Let me know if you have any questions.

Best regards,

Amelia | PageFly Team

[ErayBarslan]

Hello @JordonBarnett ,

Congrats on your store and It’s great that you are having some traffic. My suggestions to increase conversion rates:

1) Header & Banner:
Header and banner are most crucial part of a the store design because that’s the first thing a visitor sees. E-commerce websites bounce rate differs in average from 20% to 45%. Meaning, many users give the judge about an online store in the first few seconds and bounce off.

• Currently, your banner isn’t full width. It’s better to serve it with full screen.

• You can add a some slogan and text and make sure to highlight your CTA. It’s not grabbing attention as it is. You can use a colored button instead of outlined.

• Customers usually expect mega menu to expand when they hover over, instead of clicking. Also, you can serve sub menu links with visuals horizontally. If you can afford, many premium Shopify themes has these features along with many others:

  
  

2) Add Content:

• You should add content to your website. Listing only products won’t get your far in terms of SEO and CRO. Also It’ll help you build trust and keep customers engaged. It’s great that you’ve started writing blogs. You can highlight them in your home page like:

  

• You can add trust badges:

  

• Highlight some products that you think your auidence would like:

  

• Or talk about your story, what makes Complete Home Decor unique so that customers should buy from you. Make sure to add visuals with text content to not lose attention of visitors. And consider including your keywords to content & storytelling sections.

3) Review & Testimonial Sections:

These sections play crucial part in online stores; It’s great that you have reviews enabled. However until your products have solid reviews, you can include selected testimonials in your home page to build trust:

4) Email marketing:

• It’s great that you’re offering discount on email signup. You can also highlight it in the announcement bar. Also you can make the footer email section more visible like:

  

• Remind customers about their abandoned cart and offer special offers via email & sms or web push notification. In fact, there are plenty of customers who reach to checkout but don’t pay so that they can receive special abandoned cart offers.

5) Loyalty & Reward Program:

I would suggest you to implement a loyalty & reward program. Customers are more inclined to buy knowing that they’ll be getting discount points on repeating purchases. Also you can build a solid customer base. Example:

I hope these help and good luck! Feel free to reach out if you need any further assistance.

Best regards,
Eray Barslan | Shopify Developer & Designer

[benroots]

Sure, I’d be happy to take a look at your store and provide some feedback. I visited the website, completehomedecor.co.uk, and here are my observations:

1. Overall Design and Layout:

   • The website has a clean and modern design, which is visually appealing.
   • The header section with the logo, navigation menu, and contact information is well-placed and easy to navigate.
   • The featured banner images showcase different products, but it might be beneficial to add some text or a call-to-action on the banners to engage visitors.

2. Product Presentation:

   • The product images are high-quality and visually appealing.
   • It’s great to see a wide variety of products available, which offers a good selection to potential customers.
   • Consider adding more detailed product descriptions that highlight the features, benefits, and unique selling points of each item. This can help potential customers make informed decisions.

3. Navigation and Organization:

   • The main navigation menu is clear and easy to understand, making it simple for visitors to browse through different categories.
   • Consider adding a search bar to make it easier for customers to find specific products.
   • Implementing a filtering or sorting option on category pages can help customers narrow down their search based on preferences such as price range, color, or style.

4. Trust and Credibility:

   • Adding customer reviews or testimonials on product pages can help build trust and credibility.
   • Consider incorporating trust badges or security seals to assure visitors that their transactions are secure.

5. Checkout Process:

   • Ensure that the checkout process is smooth and intuitive, with clear instructions and minimal steps. A complicated or lengthy checkout process can discourage customers from completing their purchases.
   • Offering multiple payment options, such as credit cards, PayPal, or other popular payment gateways, can accommodate different customer preferences.

6. Social Media and Contact Information:

   • Consider adding links to your social media profiles (if applicable) in the footer or header section of the website. This can help customers connect with your brand and stay updated on new products or promotions.
   • It might be helpful to provide a dedicated “Contact Us” page or a visible contact form to make it easy for customers to reach out with any inquiries or concerns.

Remember, these suggestions are meant to provide constructive feedback, and you can tailor them to align with your brand and business goals. It’s always a good idea to continuously analyze your website’s performance, track user behavior, and make data-driven optimizations to improve conversions.