I recently created my shopify store hustlerslimit.com around a month or two ago and I’d like an outside opinion, what do you guys think of it? Is there anything I can improve? I’m struggling to get my first sale so I’m wondering if it’s something to do with my store design or layout
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Hi @HustlersLimit ,
I’m Richard - CRO expert from PageFly - Shopify Page Builder App.
Congrats on your new store!!! I have just taken a quick look at your website and here are some plus points:
- Have a clear search icon
- Have a favicon for your store: This makes your store look unique and professional.
That being said, here are some suggestions for your store to increase the conversion rate:
1. Have a sticky header
This will help customers navigate from every part of the homepage to any page of your store more conveniently.
2. Redesign your notification bar
Make your notification bar well-designed and simple with your convincing brand values. This keeps the intrigue high, inspiring them to scroll & learn more about your products.
3. CTA buttons
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.
It’s great when you placed a “Shop Now” button on your banner. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.
But, please change its hover color to make it more visible when hovering.
And rest assured that all CTA buttons should have the same styling to boost the conversion rate.
4. Check typo
As you can see in my screenshot, there is a “u” cap locked unexpectedly
5. Have a benefit section
Adding a benefit section in the middle of the homepage will give your customers a reason to purchase from you instead of the competition. This helps reduce the bounce rate and increase the likelihood of purchase.
6. Align the footer evenly
There is too much spacing on the right side and this makes your store outlook less aesthetically. Please recheck this part.
Furthermore, when I checked your store performance on Google PageSpeed Insights, the page speed on desktop is great but on mobile, here it is:
We both know that page speed is extremely crucial for both buyer’s experience and Google ranking, so you could consider Shopify themes made to help you boost Google pagespeed score for your store such as Blum, Refresh, Dawn…
And that’s my feedback! Hope it helps your business.
Cheers!
Richard | PageFly Team
Hello @HustlersLimit ,
We had a look at your site and saw your amazing works. We only have a few suggestions for you to create a better customers experience and can boost your sales.
1. Header:
Make your header sticky so that people can easily access to any categories that they want while scrolling through your site.
2. Products section:
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Your products section here looks great, but technically, your “New Release” and “Our Lineup” exactly the same products, this may confuse your customers. If you haven’t had any new more products, consider to hide the new release section.
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Check your typo clearly, make sure your text don’t get cap locked unexpectedly.
3. Testimonials:
Reviews are crucial when it comes to shopping online. It’s great to see you a star rate under each products but it’d be more interesting if you can add a testimonials section on the homepage.
4. Footer section:
This section has too many white space, you can dive in more to have more content here.
5. Pagespeed Insights:
Your site speed performance is quite good on desktop but not on mobile. You can consider to change to another theme that responsive to both version. Meanwhile, you can try to:
- Optimize your image files
- Optimize your theme codes
- Remove unnecessary apps or codes
- Use lazyloading
Hope these suggestions can help. Let us know if you have any further questions.
Regards,
AliReviews team.
Hello @HustlersLimit ,
We have analyzed your store and would like to offer some suggestions that could potentially improve your site’s performance, design, and overall sales:
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Site Performance: As per Google’s Lighthouse report, your site performance is rated at 69, which is below average. This could be impacting the loading speed and responsiveness of your website. Consider optimizing your images and code to improve the site speed. Consider upgrading your hosting plan for better server response times.
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Pop-ups: The pop-ups on your website are oversized and take up a large portion of the screen, which can annoy some visitors. Consider making them smaller or using a less intrusive format like slide-in notification.
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Product Details: Your product pages lack essential details such as material, color, and why a customer should purchase it. Add more information to the product descriptions to help customers make informed purchase decisions.
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Pricing: Your motivational posters seem priced higher than some of your competitors. Consider doing market research to compare your prices with other sellers in the same niche. Adjusting your pricing strategy could help you attract more customers and improve your sales.
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Marketing: Consider promoting your store and products through various channels such as social media, email marketing, and paid advertising. Engage with your target audience and create content that resonates with them. Offer discounts or promotions to encourage customers to make their first purchase.
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Design: The overall design of your website looks neat and professional, but the images used on your homepage and product pages could be improved to look more realistic and engaging. Consider using high-quality images that show your products in use or real-life settings to make them more appealing to potential buyers.
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Call-to-Action: Your website could benefit from having more prominent and clear call-to-action (CTA) buttons. Consider making your CTA buttons more visible and using solid and compelling copy to encourage visitors to act.
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Free Shipping: Consider offering free shipping to customers with the minimum order value. Free shipping can incentivize customers to add more items to their cart and purchase. You can also consider offering free shipping on specific products or categories.
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Discounts: Offering discounts on your products is another effective way to encourage customers to purchase. You can offer percentage-based discounts, such as 10% or 20% off, or a flat rate discount on specific products or categories.
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Bundle Deals: Offering bundle or package deals on your products can incentivize customers to purchase more items. For example, you can offer a discount when customers buy multiple motivational posters.
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Referral Program: Consider setting up a referral program to encourage your existing customers to refer their friends and family to your store. Offer incentives, such as discounts or complimentary posters, to customers who refer others to your store.
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Loyalty Program: Implementing a loyalty program can help incentivize repeat purchases and increase customer retention. Offer rewards to customers who make repeat purchases in your store, such as discounts or exclusive access to new products.
Improving your website’s performance, design, and product details and implementing an effective marketing strategy can help you improve your Shopify store’s sales and grow your business.
Consider hiring a Shopify expert agency to help you develop and market your Shopify store and help you close more deals than ever.
Let us know if you need any further help.
Regards,
CedCommerce
Hello @HustlersLimit ,
This is Gina from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot.
I’ve taken a look at your store and found there are quite a few things which if added can increase sales.
- Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.
- Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
- Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers’ full name, and profile photo of them to add authenticity and credibility.
- Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
- A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
- Add Buy Now button which will simplify the purchasing process for consumers, improving their customer experience.
- Add more payment options other than PayPal which will be convenient for the customer to purchase products.
- Crafting an ideal SEO product title and URL can aid search engines in comprehending the nature of your merchandise and boost traffic to your website. Therefore, it’s advisable to maintain a unique and specific product title and URL.
- Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not. - Use Trust Badges
Trust badges are crucial for every eCommerce store. Until people trust you with their credit card information, they won’t make a purchase. A few ways to establish trust with potential customers are: Install an SSL certificate in your store, display small images of credit cards and other payment options, add social buttons that take your customers to your social media accounts, display your contact info (phone number, email address, and office address) prominently. - Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them. - Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
Let me know if you have any questions.
Gina
@HustlersLimit I hope you find these tips a bit helpful-
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Your accepted methods of payment should be placed clearly at the bottom of the homepage. These could include PayPal, Mastercard, etc
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A good way to boost customer activity and ultimately, your conversion rate is by showing customers what others are doing in your store. An app that helps with this effortlessly is the Show Recent Orders App. This app would show regular updates at the top of the store indicating to customers when new orders, additions to cart, and sales have been made to other customers. This in turn could help inspire others to take action. You can try the app out here for free https://apps.shopify.com/show-recent-orders
Here’s my opinion on how you could improve your store with a few points or ideas
- You should include payment methods such as PayPal and MasterCard at the bottom of the homepage.
- You should add a FAQ page to help provide better context and information to your store and its products.
Hey @HustlersLimit .
Thanks for reaching out.
I appreciate that you have included your online store URL for us to explore. It looks like you have received a lot of great feedback on this thread!
Looking into your online store, I noticed that you are not using a slideshow as the first section on the online store. This is a great way to strengthen your brand as it can allow your visitors to learn more about the business and products without having to scroll. You could also include your best seller or favorite product in the slides.
You could also include Product Reviews to allow your customers to share their experience. This can provide buyers with a sense of security when checking out.
Let us know if you have any questions.