How can I improve my online store design?

Store Feedback
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Topic summary

Request for constructive feedback on a newly launched online store (beastmind.shop), focusing on layout, navigation, and product presentation.

Key recommendations from a conversion specialist (CRO = Conversion Rate Optimization):

  • Homepage hero banner: Add a complete structure (image, heading, paragraph, CTA). Make the CTA (call-to-action) prominent and oriented toward trying the product; use product imagery in the background.
  • Minimize blank space: Fill unused areas with relevant products or content to improve engagement.
  • “Our mission” section: Add images to humanize the brand and improve content visibility for shoppers who care about the story behind the product.
  • Benefits section: Give it a clear, separate heading and position it so it isn’t overlooked beneath reviews.

Product page:

  • Sale badge is not noticeable; increase its prominence to draw attention to promotions.

References and assets:

  • Multiple example screenshots/images were provided to illustrate suggested layouts and visual improvements.

Status and next steps:

  • No final decisions reported. The original poster acknowledged the help; discussion remains open for further questions and refinements.
Summarized with AI on January 1. AI used: gpt-5.
1

Hey everyone,

I’ve recently launched my online store and I’m reaching out to gather some constructive feedback on its design. I’ve put significant effort into crafting a user-friendly and visually appealing website, but I believe there’s always room for improvement.

I would greatly appreciate it if you could spare a few moments to review my store and share your insights. Whether it’s suggestions for enhancing the layout, improving navigation, or refining the product presentation, your input would be immensely valuable to me.

You can take a look at my store: https://www.beastmind.shop

2

Hi,

Yes I would. Thank you!

3

Je cherche du travail

4

Hi @comelespico ,

Kate here from the PageFly Shopify Landing Page Builder App. Based on my knowledge in Conversion Rate Optimization (CRO), I suggest several recommendations to elevate your conversion rates and enhance customer attraction. Important areas to focus on include:

HOMEPAGE

1. Hero banner

The hero banner currently lacks essential information. An optimal layout for the hero banner should include an image, heading, paragraph, and button.

  • The heading and paragraph should provide an introduction to your product.
  • The call-to-action (CTA) should be prominently placed and feature clear, compelling content. Its copy should focus on encouraging users to try the product rather than simply shopping for it**.**
  • And the background should showcase the product you provide.

PageFlyKate_0-1711939803142.png
PageFlyKate_0-1711939803142.png1600×808 324 KB

2. Avoid blank space

Empty or unused spaces on an online store should be minimized. This can be achieved by adding more products or content in these areas.

PageFlyKate_1-1711939794730.png
PageFlyKate_1-1711939794730.png1600×645 48.9 KB

You can check this sample design for preference:

PageFlyKate_2-1711939796783.png
PageFlyKate_2-1711939796783.png1600×932 217 KB

3. Our mission section

This section caters to humanistic shoppers, who will seek out who is BEHIND the product, and why they should buy from you. Currently, it lacks images to enhance the visibility of the content. You can consider adding image to this section:

PageFlyKate_3-1711939794365.png
PageFlyKate_3-1711939794365.png1600×230 22.9 KB

4. Benefit section

This section is located beneath the customer reviews section, potentially causing the content to be overlooked. To remedy this, you can create a separate heading for the benefits section to distinguish it more clearly.

PageFlyKate_4-1711939795169.png
PageFlyKate_4-1711939795169.png1600×883 163 KB

Like this:

PageFlyKate_5-1711939795380.png
PageFlyKate_5-1711939795380.png1600×683 92.9 KB

PRODUCT PAGE

Sale badge

In general, the product page is fine, but the sale badge isn’t very noticeable. Customers are often drawn to sales and promotions, so you might want to make the sale badge more prominent.

PageFlyKate_6-1711939795356.png
PageFlyKate_6-1711939795356.png1600×808 113 KB

You can check this sample design for preference:

PageFlyKate_7-1711939796028.png
PageFlyKate_7-1711939796028.png1600×919 152 KB

These are some suggestions for improving the design.

Let me know if you have any questions.

Best regards,

Kate | PageFly Team