How can I improve SEO for a product like Rado Watches on my Shopify store?

Shopify Discussion
1

Hi everyone,

I’m currently working on optimizing a product category focused on Rado Watches in my Shopify store. I’ve added titles, meta descriptions, and image alt tags, but I’m not sure if I’m doing enough.

Here’s the category/product page:
:backhand_index_pointing_right: https://saicreationswatches.com/collections/rado

Main Store URL- Sai Creations Watches

A few questions I’d love your insights on:

  1. Does Shopify’s built-in SEO handle most of the heavy lifting, or do I need external tools for niche products like Rado Watches?

  2. How important are backlinks for branded keywords (e.g., “buy Rado watches online”)?

  3. Is blogging still effective for ranking product pages like these?

I’d really appreciate any suggestions or examples from your experience. Thanks in advance!

4

Hello @Mukesh49 , I have conducted a deep side analysis of your store by using Google Page Insights Report, and the results below are generated from the testing, and the results are not up to the standards. For SEO and page loading speed, you need an optimization to solve these issues.

  • Crawable Links - Search engines may use href attributes on links to crawl websites. Ensure that the href attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Create internal links within the content of your website. This helps both users and search engines navigate the site and discover all pages.

       For example - 

  `<a href="/collections/new-arrivals">Check out our new arrivals!</a>`

  • High LCP - As per the testing, your LCP is going high, which causes the loading speed to be low. Two ways to handle this -

Suggested Improvement

Inline Critical CSS- Critical CSS is the CSS required to render above-the-fold content. Instead of loading CSS from an external file, you can inline it in the tag. This reduces render-blocking CSS. Below is an example of this -

<style>

  /* Inline critical CSS */

  body {

    background-color: white;

  }

  /* Add other critical styles */

</style>

Deferring Non-Essential JavaScript- Another way is to defer loading non-essential JavaScript files until after the page has loaded. This can be done by adding the defer or async attribute to your tags.

For example -

<script src="example.js" defer></script>

  • SEO keywords- Search engines might not consider your keywords as the best for your site. Try to research manually and know the best keywords that can help your site rank higher. Giving only a meta title and description is not enough; you need to give proper keywords in that so that your SEO is optimized perfectly.

  • Load Critical Resources Early- Preloading resources like fonts, CSS, and JavaScript ensures they are fetched early in the page load process, without blocking the main thread. Below is the mentioned example -

<link rel="preload" href="{{ 'styles.css' | asset_url }}" as="style">

<link rel="preload" href="{{ 'font.woff2' | asset_url }}" as="font" type="font/woff2" crossorigin="anonymous">

Alternatively, if you do not want to invest your time in the optimization process and want a quicker and automated solution for this, I recommend trying Website Speedy- a Shopify optimization app that handles LCP, FCP, and other core web vitals. It comes with a 14-day free trial.

(Disclaimer: We are the developers of this app and ready to serve you in every problem you may face.)

5

Hi @Mukesh49 ,

We’ve identified a few SEO issues: the page is missing an H1 tag, the title is too long, and meta tags like robots and author are not defined. Recommended actions are to add a clear H1, shorten the title to ~55–60 characters with the main keyword, and include a proper robots meta tag. Adding structured data (author/publisher) is optional but beneficial.

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