Is Shopify Store SEO Important?

Shopify Discussion
1

Hello Everyone. I just have a confusion about the Shopify Store SEO. My question is it possible to rank shopify store without SEO Optimization?

Example of the Shopify Store is Below:

https://ibeeje.com/

2

Hi Ibeeje, the idea of SEO is to improve the visibility of your store so people can find it easily. Shopify already provides functions to do SEO with minimum effort. Below are some tips on how to improve SEO in Shopify.

  1. Adding keywords for SEO to your Shopify store.

    1. Edit the title and meta description for a page

    2. Set image alt text

    3. Add keywords to the H1 header for a page

    4. Using keywords in page content

  2. Optimizing your site structure for search engines

    1. Optimizing your online store navigation

    2. Use descriptive image file names

    3. Using descriptive text for internal links

    4. Increasing the number of links to your store

  3. Finding and submitting your sitemap (when necessary)

    1. Find your sitemap file

    2. Add domain properties and verify your site with Google

    3. Submit your sitemap file to Google Search Console

  4. Hiding a page from search engines (when necessary)

3

Hi, @Ibeeje_1

Thank you for posting, I hope you’re well!

While paid ads will target specific customers to your store, SEO is pivotol to ensuring you rank in Google. If you don’t have a strong SEO no one will find you organically.

There are many ways to achieve great SEO, which @Kate_WSQ provided. However, we also have a free SEO course that will teach you even more over at Shopify Compass.

Upon looking at your store I noticed you are selling a ride range of products; from clothes to accessories, gadgets and tech. This can limit your SEO as you’re now competing with all the businesses that specialize in those categories. Instead, I recommend narrowing down to a niche and building your SEO off that. We have a great guide on how to chose your niche here.

I hope that helps!