How can I improve the visibility of my new online store in Google search results?

Hi!

Im new to this and very excited as have opened my store Jennysparkles.co.uk

I’ve been selling on Etsy for a while but wanted to branch out and add another way of selling .

My first question is what to do next? I can’t see any of my shops items when I search for any products anywhere in google search. I just thought id be able to see one item somewhere even at bottom of last pages. I understand I need to engage with social media and I need to learn this . But any advice on what next ?

Jenny

Hey @jennytickner !

How exciting to hear that you have joined Shopify! I’d be more than happy to offer advice and guidance for you on your new journey with us!

If you’re just getting started, and you’re not sure what your next steps should be, we have a great checklist that can help with getting set up and ready to sell - that’s right over here. If you find that you’d like a bit more of a guided tour, we also have webinars that can help. You can sign up for one of these right here. If you can’t make a live session, there’s recorded versions there, as well!

You had mentioned that you cannot see of your products via Google search, just to check, have you already set up and enabled Google Shopping on your store? Here is our help center guide on that very topic, and you can check out this section specifically for getting your products appearing on Google. If you’re new to online selling, then it might take time before your products appear in relevant search results, so keep that in mind!

By the way, I really enjoyed browsing through your store, you have some super cool pieces of jewelry there! Furthermore, I really love the clean crisp aesthetic you have for your store, it’s not busy or cluttered, and it is definitely customer friendly, which is always a pleasure to see, so well done on that! The first thing I noticed is that you currently do not have any social media channels linked to your store. Having social media set up for your brand and product is a great way to promote your store and also drive more traffic to it. We have a great help doc here that recommends some themes and options that allow you to add this feature.

It’s great to see that you have an option for customers to contact you. I’d also recommend that you add a chat functionality so that online visitors can right away message you if they have questions about a specific item. In that way, you’ll be able to build trust and reliability with your buyers. Click here to explore more.

Have you started running any marketing campaigns to help drive visitors to your shop? If not, you could also check out our Marketing and Promotions guide, for some fabulous ideas to help grow your shop! Happy to help out with some more business growth ideas!