How can I integrate my Instagram feed into my online store?

Store Design

Topic summary

A user seeks guidance on integrating an Instagram feed into their Shopify store and asks whether specific themes support this feature.

Key Context:

  • Instagram’s updated security policies prevent themes from directly embedding feeds without third-party apps.
  • This limitation applies to both older themes and Online Store 2.0.

Recommended Solutions:

  • Apps: Multiple participants suggest using dedicated Shopify apps like Instafeed or Elfsight’s Instagram Feed app, which connect to Instagram accounts and display posts dynamically without coding.
  • Theme Features: Some premium Shopify themes include built-in Instagram blocks that can be enabled through the theme editor.
  • Manual Embed: For displaying individual posts, users can copy Instagram’s embed code and paste it into custom HTML blocks, though this method lacks dynamic updates.

Status: The discussion provides multiple viable approaches, with app-based solutions being the most flexible and widely recommended option.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
1

Hi ,

I want to integrate my Instagram feed into my Shopify store. Please share some ideas on how I achieve this. Is there any theme is available to integrate the Instagram feed into my store?.

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@arnika

Welcome to Shopify Community.
Add this app into your Store,
https://apps.shopify.com/instafeed

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Yes, you may utilise a variety of themes to personalise your business, and you can connect all of your social media accounts to them. Please let me know if you want the theme with easy customization and no coding. Thank you so much, and have a lovely and productive day ahead of you.

4

Hi @arnika

I wanted to reply to help provide a bit more context for you and confirm the solution provided of using the Instafeed app.

A little while ago Instagram changed their security policies and this disabled themes from having the ability to embed Instagram feeds directly into the storefront. You can connect to your Instagram feed, but this does require an app to do so. The Instafeed app that was recommended by Zworthkey is what I would also suggest for you!

5

Hi Shay,

Thank you for your reply. After seeing your reply I have gone through a Shopify documentation they also said that what you told to me. In which I have one doubt. Is the same thing applicable for online store 2.0 also.

Here i attached the snippet for your reference.

arnika_0-1644473540406.png
arnika_0-1644473540406.png890Ă—502 20.4 KB

6

Hey! There are a few ways to get your Instagram feed showing up on your Shopify store, depending on how hands-on you want to be.

1. Shopify themes with built-in Instagram blocks
Some Shopify themes (especially the premium ones) come with an Instagram section or block that you can enable from the theme editor. These usually let you add your Instagram username and show the latest posts. Worth checking your current theme’s documentation or the Shopify Theme Store filters to see if it’s included.

2. Native Instagram Embed
If you only need a few specific posts, you can copy the embed code from Instagram (click the three dots on a post > Embed), then paste it into a custom HTML block in Shopify. It’s simple but limited - no feed or dynamic updates.

3. Apps from the Shopify App Store
There are apps designed exactly for this. Some popular ones let you connect your Instagram and display posts, reels, hashtags, and even allow for moderation.

One option that’s pretty flexible is the Instagram Feed app by Elfsight. You can display posts from your business or personal account, mix hashtags, tag filters, etc., and it all works without coding. There’s a bunch of layouts and themes to choose from, so it can match most store designs.

Let us know what kind of look or functionality you’re going for and I’ll try to suggest something that fits!

Cheers,
Elfsight Team