How can I resolve hreflang attribute conflicts in my multilingual Shopify site?

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Topic summary

A Shopify store owner is experiencing 3,346 hreflang attribute conflicts detected by Semrush. The site uses French as the primary language with English and German translations via Translate & Adapt, selling exclusively in Switzerland with only the Swiss market active and international markets disabled.

Key concerns:

  • Uncertainty about whether to modify theme.liquid or if hreflang tags are automatically managed by Shopify’s market settings
  • Seeking guidance on the correct approach to resolve these conflicts

Current status:
The issue remains unresolved. A second user has commented experiencing the same problem, indicating this may be a common challenge for multilingual Shopify stores. No solutions have been provided yet.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

Hi,

I am using french as a primary language, and I use translat and adapt for english and german. I am selling only in Switzerland. On the market setting, I got Switzerland as active, international as inactive.

Looking at my site audit in Semrush, I got 3,346 hreflang attribute conflicts in page source code.

I was looking to adapt my theme.liquid, but I don’t think it is the right things to do, as I have the feeling that the hreflang tag are managed by market ?

Do you know what I should do to solve this beginner issue :))) ?

Thank you and have a great day,

Sergio

1 Like
2

Hello Sergio,

I have the same issue as you. Were you ale to resolve the problem?

Thank you and have a great day,

Solena