I sell my products to both retail and wholesale customers. Retail customers can buy individual products, and wholesale customers buy products in packs at a discounted price. Individual products and packs are created as separate items with their own pricing.
What I want to know is can I, and how do I, make it so retail customers can’t see wholesale products, and wholesale customers can’t see retail products? I had this in Big Commerce and it was called something like customer segmentation.
Hi @LittleVillage , thank you for visiting the Shopify Forum
You can definitely do this with Shopify. The easiest way is an app like WHOLESALE CLUB this will allow you to add the functionalities you need. Wholesale customers can log in and get a special pricing that won’t be visible or available for retail customers. You can make many customer groups and they have a lot of tutorials on how to use it.
Hoped it helped.
…and by the way…BIG What?! 
Happy Sales,
~ Lanzi ~
Shopify & Klaviyo Partner
PD: If this answer helped you please like & accept it
Can it also make some items visible to retail but not to wholesale and vice versa?