How crucial is it to have only one H1 tag per page?

Technical Q&A
1

Hello,

I’m new to Shopify and I came across an SEO article talking about the importance of H1 tags. Now from what I understand, it’s important to only have 1 H1 tag/tittle per page.

This would make sense for a blog page with a H1 title for the article I wrote.

But is it really of importance for things like a contact page?

I ask because our H1/title at the moment is ‘Contact’ and further down the page I also used a H1 in the text that says ‘Looking for Help? That’s what we are here for!’

The basic setup is:

  1. Page title

  2. Hero Image

  3. Title ‘Looking for Help? That’s what we are here for!’

I used h1 further down on the page because it looks better on mobile.

But I just read about only one H1 page per page, so now I am confused.

Thanks!

2

@GeneralUser

This is a good question.

Ideally, you’ll want to have only one

in your page indeed.

I used h1 further down on the page because it looks better on mobile.

In cases like this, I’d highly recommend using an

or

(or whatever is semantically appropriate) and style it like a

.

Some themes create custom CSS classes like “h1-size”, so regardless of the element they are added to (

,

,

, etc), they’ll always look like an

. This is the approach I’d personally use.

Whether using multiple

s has a massive impact on your SEO I definitely don’t know for sure. However I like to think that “every 1% counts”, so the better you can keep your website the better the SEO will be, even if it is ever so slightly better.

Kind regards,
Diego

1 Like
3

Hello Diego,

Thank you so much for the detailed answer!

I agree with your every 1% helps approach and will begin changing to H2 titles today.

Appreciate your support!

Best,

Ty

4

@GeneralUser

You’re welcome, I’m glad to hear. Wishing you all the best.

Kind regards,
Diego