Hey! our stores website loading speed isn’t awful, but could do a lot better to help with conversion rate, etc…
We do have a good bit of needed apps, but i know theres other ways to help increase.
Was hoping someone could take a look and let me know! any and all pointers are welcome.
Webiste link: Esqclothing.com
Hi @Jdierck
Your store looks amazing and in my experience, your website speed is fast on my end. However, if you want to improve it more, I highly suggest that you check Shopify Online Store Speed: How to Measure and Optimize It and The Ultimate Guide to Site Speed articles to know more about improving your store speed.
Hi @Jdierck ,
To improve the loading speed of your Shopify store, which can positively impact conversion rates, consider the following tips:
Optimize Images: Ensure that your images are properly optimized before uploading them to Shopify. Compress them and use appropriate file sizes to reduce loading times. Shopify automatically converts images to the WebP format, which is more efficient.
Use Lazy Loading: Implement lazy loading for images so that they only load when they appear on the screen. This can significantly improve loading times for pages with many images.
Choose a Lightweight Theme: Select a highly optimized, lightweight theme for your store. This can make a big difference in how quickly your site loads.
Limit Apps: While apps can add functionality, having too many can slow down your site. Evaluate which apps are essential and remove any that are not necessary.
Run Performance Tests: Regularly run performance tests using tools like Lighthouse to get insights into your store’s performance and identify areas for improvement.
Upon checking your website https://esqclothing.com/ using the Page Speed insights tool and the mobile performance score is 33 and you failed the core web vitals. Please know that mobile performance is vital for delivering a positive user experience, improving search engine rankings, increasing conversions, staying competitive, and ensuring accessibility. Prioritizing mobile optimization helps ensure your website meets the needs and expectations of today’s mobile-centric users.
Use a Content Delivery Network (CDN): Shopify provides a CDN by default, which helps deliver content faster to users by hosting it on servers closer to them.
Consider SEO Tools: You can use the Yoast SEO for Shopify app, to help optimize the SEO on your website. This app can help you optimize your store’s SEO, improve its visibility and Rich Resuls. You can take advantage of a 14-day free trial to explore its features and see how it works for your store.
For image optimization, you might want to try apps like Crush.pics to compress and optimize your photos efficiently.
By implementing these strategies, you should see an improvement in your store’s loading speed, which can positively impact conversion rates.
You can read more about improving your speed in Yoast articles below:
