Hi everyone,
As we all explore different ways to market our stores, I’m curious how others are measuring success.
Do you focus more on traffic, conversion rate, return on ad spend, email signups, or something else?
Understanding what to track can really help with making better decisions and improving results. I’d love to hear what metrics you personally prioritize and why.
Thanks in advance for sharing.
Hey! Since you asked about Shopify and metrics, I’ll toss out some thoughts on what I’d prioritize if I were running a store. I’d probably lean toward conversion rate and return on ad spend (ROAS) the most. Conversion rate’s a biggie because it tells you how many of the folks popping into your store are actually buying something traffic’s great, but if no one’s hitting “checkout,” it’s kinda pointless, right? ROAS is my other fave since it shows if the cash you’re dropping on ads is actually paying off. I’d rather spend $100 and make $500 than spend $1,000 for the same return, you know?
That said, I’d still peek at traffic to make sure people are finding the store, and email signups could be clutch for keeping customers coming back with deals or updates. What about you, what metrics do you vibe with most for your store?
Great question! Metrics depend on goals.
— Traffic: Best for letting people know about it, when starting up.
— Conversion Rate: Indicates effectiveness i. e. number of shoppers that have purchased.
— ROAS: Crucial in determining whether ads make money or not.
— Email Signups: Useful in development of customer base over extended periods.
If I were to choose between conversion rate and ROAS, I’d choose conversion rate for its honesty and ROAS to track ad spend.