Do you focus on storytelling, SEO, or short bullet points? What drives more conversions for you?
All above, short bullet points after title, SEO you must do, and storytelling in sections bellow main product section.
How about you? Any of your stores to show as an example ?
storytelling isn’t needed in product descriptions. thats because you can’t make descriptions unnecessarily lengthy. but you can use bullets in your descriptions and also seo keywords.
as a basic rule of thumb, you can follow this evergreen structure, or should i say tips for writing product descriptions:
- share the most important details, features, or benefits of your product through the description.
- avoid using salesy, promotional language that may turn shoppers away.
- always keep the language professional and grammatically correct
- use descriptions to inform customers about how your product will make their life simple.
- use seo keywords natually as and when possible throughout the description text. don’t force them as that looks bad.
hope this helps.
Hi there @merakicommerce I don’t think storytelling is the right term to be used in association with product descriptions because ideally they should simply be brief, detailed and straight to the point so yes, the option of straight bullet points is pretty much the best approach for them.