How does Google determine what to display under my website in search results?

[AceStore]

Hello, I have questions on SEO optimization of my website.

1. How google decide which products to show under my main page link on google search ?

2. How do I make collections to display under my main page link on google search ?

This is what I got now:

This is what I want to have:

If the problem is in the meta descriptions, than what suggestions can you give me ?

Thank you in advance !!

[flareAI]

Hello @AceStore ,

Greetings! I am Gina from the flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot.

Google decides which products to show under your main page link on Google Search based on a number of factors, including the keywords in your product titles and descriptions, the relevance of your products to the search terms that people are using, the quality of your product feed, and the popularity of your products.Meta descriptions are not a direct ranking factor, but they can influence click-through rates. Craft concise, compelling meta descriptions that accurately summarize the content of each page, including product collections.

Below are several strategies to enhance the likelihood of displaying the most relevant products in search results.

• Arrange your products into clear and relevant categories so Google understands your store better.

• Figure out what words people use to find products like yours, and use those words in your product titles and descriptions.

• Make your product descriptions unique and compelling, using relevant keywords. Don’t copy from other websites.

• Implement structured data markup (e.g., schema.org) on your product pages. This helps search engines better understand the content of your pages and can lead to rich snippets in search results, including product information.

• Create short and interesting summaries of your pages, including product collections. While they don’t directly impact rankings, they can encourage people to click on your link.

• Ensure your website loads quickly and provides a good experience for visitors. Google likes websites that are easy to use.

• Get other websites to link to yours.High-quality links from reputable websites can boost your store’s credibility and ranking in search results.

• Interact with your audience on social media platforms, as it can indirectly affect your search rankings.

• Regularly update your website with new content. Google prefers active websites.

Let me know if you have any questions.

Gina

[Chisililly]

I know I am a little late to the discussion but your questions are very relevant to enhancing your website’s appearance in search results and I want to answer them.1. Google decides which products to show based on several factors like meta descriptions, keywords, site structure, and user experience. Proper optimization of these elements can significantly influence how your site’s information is displayed.2. To display collections under your main page link, consider using structured data and schema markup. This will help search engines understand your content better and display it accordingly.Your thought about the problem lying in meta descriptions might be accurate. I recommend ensuring that they are clear, contain relevant keywords, and are of optimal length. But don’t just focus on Google; it could be beneficial to explore Alternative Search Engines to Pay Attention to, as optimizing for different search engines can increase your online reach.

[magenest]

Hey AceStore,

According to your questions:

1. A search engine uses some factors to determine the content they display with your main page link on Google search results, including:

• Structured Data Markup: Implementing structured data on your website helps search engines understand your content better. Using specific schemas like Product Schema Markup can improve your chances of showing products directly in Google search results.

• Relevance: Google wants to provide users with the most relevant results. Search engines examine your main page content, product descriptions, titles, and other metadata to determine relevance.

• User behavioral signals: Google analyzes user behavior to determine which products to display. Factors such as click-through rate, user engagement, and bounce rate can influence product display.

1. Displaying the collection under the main page link is similar. Besides, you need to consider some of the following factors:

• Optimize Collection pages: Make sure your pages are well-structured, have unique and informative content, appropriate titles, and meta descriptions, and use appropriate headings.

• Internal linking: Links from your main page to specific collections can signal Google about their importance. Use internal linking strategically to highlight these collections.

• Structured Data for Collections: Implement structured data (like schema markup) for collections. Use specific schemas that are relevant to collections or products within those collections.

Let us know if you have any further questions.

[SEOProStaff]

Hi @AceStore ,

To answer your questions:

• Google uses algorithms to decide which products to show under your main page link, known as ‘Site Links’. These decisions are based on site structure, internal links, popularity, and how informative the content is to the user’s search query. To enhance the chances of your products being featured, ensure your product pages are well-structured, utilize clear and descriptive titles and meta descriptions, and that you have a sitemap submitted to Google Search Console.
• For collections to display as Site Links, similar rules apply. Google automatically generates these links, so you need to make sure your collection pages are clearly linked from your main page, feature descriptive and keyword-rich titles and meta descriptions, and that they are included in your sitemap. It’s also beneficial to have a logical and clean site hierarchy as Google favors user-friendly navigation.

In this context, SEOPro can be incredibly beneficial for both of these concerns. SEOPro can run detailed SEO audits of your Shopify products and collections to find and suggest fixes for SEO issues, which might be affecting their chances of being displayed as Site Links. For instance, it can identify if you have “Product Missing Keyword” or “Product with title too short” issues and then provide recommendations to fix these, which is crucial for SEO.

Moreover, SEOPro can assist with bulk optimization for your products and collections, including updating SEO Meta Titles and Descriptions, which are essential for Google’s Site Link consideration. With SEOPro, you can ensure that your meta tags are not only present but optimized for your target keywords, which could help in making your collections appear under your main page link in Google search.

Full disclosure: We are the developer of this app.

[SEOProStaff]

Hi @AceStore ,

Google decides which products to show under your main link through what are known as site links. These are automated and generated based on website structure, internal links, and user navigational patterns. To increase the likelihood of your collections showing up as site links, make sure your site has a clear hierarchy and easy-to-follow navigation. Also, internal linking to your collections from high-quality content can signal their importance to Google.

While I can’t directly change how Google displays site links, SEOPro can assist in ensuring that your product titles, meta descriptions, and content are optimized for search engines. By improving these elements, SEOPro enhances your chances of getting the right kind of visibility in search results, which can indirectly influence how your site is represented in site links. Plus, our bulk optimization tools can save you time updating these elements across your site.

Full disclosure: We are the developers of this app.

[SEOAnt-Zoey]

Hi,
There is no technology that can achieve the effect you mentioned.
When your website domain weight is very high, Google will show you this effect.
Google helps you show this effect based on its algorithm.

SEOAnt-AI SEO has an external link exchange function, which can help your domain name weight higher.