A store owner is testing a “buy one, get one free” promotion and needs guidance on how to clearly present the free gift on their website. They’ve already added the second product to their landing page but are unsure if it’s effective.
Recommended presentation strategies:
Technical implementation options:
Several Shopify apps were suggested to automate the promotion:
The consensus emphasizes making the free gift visible directly on the product page rather than only in the cart, as this better motivates customers to complete their purchase. The discussion remains open as the store owner considers which approach to implement.
Hi
I will test to sell 1 product but there is a free product too. So if someone buys my product they get 1 free product too.
I wonder where and how should show it on my website?
I have already put the second product on my landingpage but i am unsure if it is well done? Or maybe i need to do it differently?
Hey!
Heddy from Gameball here.
If you’re offering a free product with a purchase, it’s a great idea to make that super clear. You could add a banner at the top of your page saying something like, “Buy 1, Get 1 Free!” or “Free Gift with Purchase!”—something that grabs attention.
On the product page, mention the free item right next to the “Add to Cart” button, or even as a part of the product description, so it’s clear to customers what they’re getting. You could also create a visual, like an image or a badge, that highlights the deal.
As for the landing page, if the free product is already there, maybe just emphasize it a bit more so customers don’t miss it. It’s all about making sure the offer is as obvious as possible.
If you need to tweak it or try something new, experimenting with different placements and wording might help you see what resonates best with your audience.
Hi
I think adding a banner at the top of my page saying : “Free Gift with Purchase!” seems to be a good idea. My theme is Dawn, do you know how to add such banner? Could you show it step by step becuase i am not good at coding and webdesign
Access the Theme Editor: Go to your Shopify admin, then head to Online Store > Themes. Find the Dawn theme and click “Customize.”
Adding a Banner: In the editor, you’ll see a list of sections. Look for an option like “Announcement Bar” or “Header.” If you don’t see it, you can add a new section and choose a “Banner” or “Announcement” option.
Customize the Text: Once you’ve got your banner section, click on it to edit the content. Just type in your “Free Gift with Purchase!” message.
Save and Preview: After customizing, save your changes and preview your site to make sure it looks good.
That should do the trick!
Hi @Nezz1 
This is Ellie from BOGOS (formerly Free Gifts by Secomapp), #1 Promotion App on Shopify featuring Free Gift, Discounts & Bundles.
I recommend trying the BOGOS app—all the promotion tools you need in a single app.
S****tep 1: Use the BOGOS app to create offers like Buy 1 Get 1, Buy X Get Y, Gift with Purchase, Spend More Get More, and so on.
Step 2: Utilize ‘Customize’ features to effectively promote your offers without annoying customers:
You can check our demo store here, pass is 1234.
Grab 7-day free trial of BOGOS (4.9 rating, 2020+ reviews, and is Built for Shopify) to give it a try!
If my answer is helpful, I would appreciate it if you could give me a Like or accept it as a Solution!
Wish you all the best with the business,
Ellie
BOGOS (formally Free Gifts by Secomapp)
Hi @Nezz1 ,
Is your gift a different product from the main one, or do customers receive an additional item of the same product for free when they buy the main product?
If it’s a different product, will you be selling that item separately at a specific price, but offering it for free when purchased with the main product?
Do customers need to select specific options for the free product (like size), or is it a standard item with no options?
If you can provide more details, I can suggest some suitable solutions 
.
For presentation, it’s crucial to make the free item stand out directly on the product page to stimulate customer interest. Some apps only offer free gifts in the cart, which I believe is less effective for motivating purchases. To encourage customers to click “add to cart”, that motivation should be right on the product page.
Hi @Easify-Mark
i sell 1 product which is main product and want to add additional free product. That additional product is different product
You can try Easify Product Options app to see whether it meets your needs, which allows you to create your Free product as Custom option of the main product on the product page.
When the customers add the main product to cart, they will add both the Main and Free item to the cart. Since the option is linked with your free product it would help you track inventory of the free item as well.
Below is a quick demo:
Hi @Nezz1
That’s a great question, and yes, it’s possible using Monk on Shopify. I’m part of the Monk team, so I can share how to get this running smoothly.
With Monk, you can automatically give a free gift when a customer buys your product. You have full control over how and where the gift is displayed:
Cart widget – the gift appears directly in the cart or cart drawer.
Popup – shows immediately after the customer clicks “Add to Cart.”
Checkout placement – the gift can also appear at checkout if required.
You can customize the widget as per requirement to go with your store’s theme.
