I saw many email marketing set up flows on shopify. Its shopify’s own app for the email marketing so do we set all? Do we install all which are mentioned there? Or we should chose only one which we think is best? Also of we will chose all then will not reduce the speed of the website?
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Marketing automations will not affect the speed of your website. They are optional because it depends on what experience you want to offer. I’d recommend trying one and seeing how it works for you. Make sure you take time to craft your email message.
Hey @Neha19 , Paul is correct! Email marketing flows do not affect the site speed, since they are set up in your back-end.
You don’t need to set up all the automations or flows that the Shopify Email app offers. When you’re setting up email automations, you should be mindful that you don’t spam users, and only set up automations that work for your business and customers.
Different types of triggers work for different brands and sets of customers, and you can see that clearly in the performance of these emails. Maybe you can check out our report to see what kind of marketing messages work for different types of products?.
You can use Shopify Email, which is one of Shopify’s apps to set up these automations. Or you can also use different apps meant specifically for setting up and measuring your email automations such as Kaviyo. You can also choose to install apps like Wishlist Plus, where automatic emails are sent out to customers based on their purchase intent, so you don’t have to do this manually and send out only relevant emails to customers.
I hope this information helps you set up email automations that convert, just like they did for Swym merchants!
If you’re like me, who’s super stretched thin with handling logistics and product development, then I recommend you take a look at Spreeflo for email automation. Spreeflo looks at your customer segments and prepares hyper-personalised marketing emails for your customers. Every email is uniquely crafted for the customer by the app. It’ll save you a lot of time but it’s also constantly be working in the background to help acquire new sales from your existing customers. It includes abandoned cart recovery, brand promotion, product recommendations, and discount code emails. I just spend several minutes on the app to review the generated email copies every day and am able to dispatch personalised emails to hundreds of customers.
Hi @Neha19 ,
Great question, and I’m glad to see you exploring email marketing for your store.
You do not need to install all the email marketing apps listed on Shopify. In fact, it’s best to choose only one that fits your needs. Installing multiple email apps can lead to confusion, duplicated automations, and in some cases minor performance issues or conflicts in customer tracking.
Here’s what to keep in mind:
- Shopify offers its own basic email tool, which is easy to use but comes with limited automation features.
- If you’re looking for more advanced flows like abandoned cart recovery, welcome emails, win back sequences, or post purchase upsells, you’ll likely want to go beyond the default Shopify Email app.
If you want a powerful yet easy solution, you might want to try Retentionly – AI Email Marketing:
- It’s beginner-friendly and uses AI to support your email marketing
- You only pay for the emails you actually send, not based on subscriber count
- The team will set up your automated email flows for you, completely free
Don’t hesitate to drop your questions in our live chat, we’ll be there to assist.
Cheers,
Retentionly Team
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