Hello Everyone,
I’m trying to attract a new customers to my store by increasing the social presence on social media platforms (e.g. instagram, facebook, tiktok etc) by encouraging a customers, who purchase in the store, to share a content of the items they’d been purchased and tag or mention the profile store on their content.
What is your experience with that? Customers really share a content and tag or mention the profile store on the content just by asking them to do that?
Additionally, I thought to incentivize that action by recruiting customers who shared a content like I mentioned above to become referral advocates and sending a coupon code to share it on the content. Has anyone had an experience with that? How do you do\did it? Which tools do you use?
If someone here also desires to do that, I would really like to be in contact.
Look forward to hearing your responses, and I really appreciate any assistance.
Kind Regards,
Nir
1 Like
So this is often referred to as User Generated Content. The best way to go about this is to build a relationship with your customers and also to incentivise it! Offer discounts or coupons and so on. Once the trust is there for your product and you’re building a relationship, it gets much easier. Hope this helps!
We have just launched an app to automate this, after early testing with 100 physical stores, and has just now integrated with Shopify: https://apps.shopify.com/brandpay
It allows a brand to reward customers instantly when they post IG content, and rewards per like the customer gains on their content (can set limits and approvals). The customer then earns your brand currency, which can be spent back at your store (converting to a gift card).
Whilst its new for Shopify stores, in physical store testing, it’s generating millions of UGC impressions for brands (much more trusted content), and customers are returning to spend their earnings much faster, and are spending on average 130% above their earnings in cash at the basket checkout.