How to fix Website needs improvements account issue in Google Merchant Centre

Technical Q&A
1

I am getting this issue when i am adding products in the Google Merchant Centre i.e. Website needs improvements. They are saying to fix any of these:
There was a problem identified with the minimum required state of your online store. Update your online store to provide a user-friendly shopping experience.

Before you request a review make sure your online store meet the following requirements

  • Has a domain name that matches the uploaded domain name
  • Has no broken links
  • Contains no placeholder images or text
  • The product details and categories on your online store match those that you provide in your product data
  • It doesn’t contain generic information and is not missing crucial information about products help_outline
  • Provides clear and accurate business information
  • Displays a verified phone number and business address

Please check my website, I am confused. Please help

2

This can mean a lot of reasons.

Most common is using template images, template text.

Missing policy links in the footer.

Missing content or quality on product landing page.

3

Ive just received this today as well :disappointed_face: my site is wallcomplete.com and pointers would be good thanks

4

With a quick scan, the most obvious issue is the email address, I recommend matching it with the website domain name.

Do not use @gmail.com

1 Like
5

Many thanks for your imput. So just changing that and submitting a review should do it…

Thanks

6

could you please have a quick look at my website too i have got the same issue.

https://pawseveryday.com/

7

Hi, i have been struggling to fix this issue, would it be possible to take a look of this domain.

https://buysocrates.com/

I don’t have any 404 broken links, fixed all the placeholders, and policies, but still was rejected.

8

For example, add your business details in the footer.

For example, you are showing testimonials, but no link where they come from.

Missing availability status on the product landing page.

You may have more issues, so also check:

https://support.google.com/merchants/answer/6150127?hl=en
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865

9

Thank you.
This is very helpful and I will look into it to fix the problems I now have
and you helped pointed

10

Hello emmanuel can you help me? i am having website needs improvement suspension and i don’t know why i have tried everything to fix it.

https://www.mini-tec.co.uk/products/heated-sleeveless-jacket

11

your product pics are bad that’s probably why

12

Here is a great list of the most common issues: https://community.shopify.com/c/ecommerce-marketing/checklist-suspended-google-merchant-center-account-fix-amp/m-p/2304337

13

I will change some pics. But unlikely due to photos. My review this week failed again.

The website is suspended ago before when the products were few and photos is fewer. It was due to some 404, understandable, but fixed since then.

I contacted google ad team, they give a list of reason I tried to follow through.But none of the points are really sufficient conditions to un-ban it. They can only speak from past experience, which no one is responsible since it is done by machine? But they said it is a much much lighter sentence than false representation.

I had a look of your website, which cannot be further different than mine, I wander what google algorithms is and how they make the judgement, who to suspend.

1 Like
14

could you have a look at my site please as i have tried everything. Thank you

15

Hello Emmanuel,

I have having the same issue. it says that;

No products displayed

Prevents all products from showing in United States

expand_less

There was a problem identified with the domain of your online store. Check and update the domain to start showing products on Google.

Make sure your products meet the following requirements

  • Your domain should provide customers with unique, valuable content and can’t only display advertising listings and links
  • If your domain experienced a temporary disruption or is expired, make sure it’s renewed and is no longer expired

ı do not know where is the issue. my web site is: www.venocci.com/

please help :((

16

It might be related to personalization, however it is allowed as an optional feature. So that should not be the cause of your suspension.

However, make sure there is no text on your images.

Don’t use @gmail.com but instead use an email address that matches your domain name.

Make sure to add your full business details in the footer such as business name, business hours, address, phone number.

On your contact page, add your contact form.

You may have more issues, so make sure to check:

https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244

17

I had the same issue i fixex

go to domain settings and there is your domain you need to set it as “Primary domain” then this issue is solved

18

Hey man hope you are doing well. I see that you are now able to run google shopping ads. Would appreciate if you can give some advice on how you fixed website needs improvement error in your GMC. Thanks in advance

19

Can you have a look at mine please emanuel, I have checked everything. However it might be the branding on the photos?

www.solar-hub.co.uk

20

To me Google may think you are a fake business. Because the address is associated to a different business: https://www.solarrenewablehub.co.uk/

You may have more issues, so make sure to check:

https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758