How to handle increasing AI slopification in marketing

Ask Me Anything Q&A AI and Automations AMA
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I’m just wondering if Shopify has any thoughts about what the future of emarketing looks like given the tsunami of AI-generated content. How will it be possible to standout and differentiate?

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Important question @user2534!

There is no doubt that AI-assisted or AI-generated content is on the rise and it can be disheartening seeing some publishers race to the bottom with little regard to quality.

The problem answers itself.

When publishers write using AI, there is little to no differentiation. At first it may feel like a cheat code or short cut until you realize that anyone can generate the same copy.

By now, many readers are able to detect AI copy and even if they can’t they quickly determine the copy isn’t worthwhile and now you’ve damaged a reader’s relationship with you. That is hard to get back because they’ll always wonder if what they are reading is of value or just quick AI.

To address your exact question, here are some ideas to think about and try:

  1. Avoid 100% AI copy. AI can assist your writing in so many ways, but publishing full AI copy is not respecting your readers.
  2. Weave in proprietary insights and data. AI can only output what it can seen before. Be the source where no one can duplicate you and or must read your article to get the true nuggets.
  3. People want to read human sourced copy. Be transparent and promote that your content is human sourced.
  4. If you implement AI for assistance, always review, edit for your audience and develop robust and value add prompt instructions.

AI can help become more efficient in so many ways, but don’t be put under a spell thinking it’s a cheat code, because it isn’t, social media is now awash in tragic case studies.

Good luck!

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The problem is the users that can’t is still a LOT of people ; & merchants .
Same problem as people that can’t identify scams by simple things like obvious typos , or tell the fake download button from the real one etc.
So this creates a deeper problem, like a con-spiral, where bad actor strategy is to purposefully make the obvious mistakes to dissuade savvy users from even engaging , thinking, or even bother to report the scammers.
Leaving the less savvy to be harvested en-masse.

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