how to hide the price for D2C

Shopify Plus
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1

Hello. How to hide the price from certain collections and make them available only to customers with a B2B account. These products should not be available for sale for D2C, but they can see the product and description, but without the price. The price should be available only to B2B.

Thank you!

2

Hi! @IoanaHotaran

Yes — this is totally possible on Shopify. You can show products and descriptions to everyone, but only show prices to B2B customers (like wholesale buyers), and prevent D2C (regular) customers from purchasing those products.

Here’s how it works:1. We tag your B2B customers inside your Shopify store (for example, with the tag “b2b”).

  1. We put the wholesale-only products into a specific collection (like a “Wholesale” or “B2B Products” section).

  2. We update the store so that:

    • :locked: D2C customers will see the product photo and description, but no price or purchase button.

    • :unlocked: B2B customers (when they log into their account) will see the price and the option to buy.

  3. Optionally, if someone not logged in visits those products, we can show a message like:

    “Login to see prices and buy.”

This can be done by adjusting your website theme. But if you don’t want to touch any code, we can also use a Shopify app that handles this easily (apps like Locksmith or Wholesale Lock Manager).

Thank you!