The discussion focuses on measuring email marketing ROI for salon businesses beyond surface-level metrics like open and click rates.
Core Challenge:
The need to connect email campaigns to meaningful business outcomes such as:
Specific Question:
Which Shopify reports or third-party integrations can effectively track these deeper metrics? Tools mentioned include:
The poster seeks actionable insights that demonstrate the true financial impact of email marketing campaigns on salon-specific business performance rather than relying solely on engagement statistics.
While open/click rates are tracked, we need actionable insights linking campaigns to salon-specific outcomes like LTV or upsell rates.
Which Shopify reports or integrations (e.g., Google Analytics, Klaviyo) can map email campaigns to salon client retention, average order value, or contract renewals?