How to quickly recover the lost ranking after migrating to shopify?

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We migrated our website from BigCommerce to WordPress, and then from WordPress to Shopify. Due to multiple migrations, it has resulted in a loss of SEO ranking. How can we quickly recover the lost ranking?" The frequent website migrations are because we found that Shopify best meets our needs after testing. Our site is BBBGEM, any help is much appreciated!

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Hope this can help you :slightly_smiling_face:

I think you should make sure 301 redirects are set up properly from your old URLs to the new Shopify ones (Google hates broken links). Next, resubmit your sitemap in Google Search Console so it crawls your new structure ASAP. If rankings tanked hard, check for duplicate content issues and optimize your on-page SEO (title tags, meta descriptions, structured data). Also, beef up your internal linking and get some fresh backlinks to signal authority. Lastly, keep cranking out high-quality content, Google loves consistency :)))

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Hi @BBBGEM ,

Migrating platforms can impact SEO, but you can still recover your rankings with a strategic approach:

Fix Redirects & Broken Links

  • Ensure 301 redirects are properly set up from old URLs to relevant new ones. Use tools like Google Search Console or Screaming Frog to identify broken links.
  • Update internal links within your site to avoid redirect chains.

Submit Updated Sitemap to Google

  • Generate a new sitemap in Shopify and submit it via Google Search Console.
  • Request indexing for key pages to speed up re-crawling.

Optimize On-Page SEO

  • Use keyword-rich meta titles, descriptions, and headers (H1, H2) for all pages.
  • Improve URL structure for clarity and keyword inclusion.

Recover Lost Backlinks

  • Contact sites linking to your old WordPress/BigCommerce URLs and request they update to your new Shopify links.
  • Use Ahrefs or Moz to track lost backlinks.

Improve Page Load Speed & UX

  • Shopify offers fast hosting, but optimize images, enable lazy loading, and remove unnecessary scripts to improve speed.
  • Ensure mobile responsiveness for a seamless user experience.

Content & Blogging

  • Publish SEO-optimized blogs targeting your niche keywords.
  • Answer customer queries and industry trends to improve engagement.

Boost Authority with Backlinks

  • Collaborate with influencers or industry blogs to gain fresh backlinks.
  • List your site in relevant directories for credibility.

Monitor & Adjust

  • Use Google Search Console and Google Analytics to track performance.
  • Identify underperforming pages and optimize content accordingly.

Also, If you found this helpful, please click ‘Like’ and mark it as an accepted solution.

Thank you!

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Thanks for your suggestions:)

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Thank you!

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Frequent migrations can disrupt SEO, but you can recover quickly by focusing on key areas. Start by setting up 301 redirects from old URLs to new Shopify URLs to retain link equity. Update your sitemap and submit it to Google Search Console to speed up indexing. Optimize on-page SEO by ensuring meta tags, keywords, and alt texts are properly implemented. Also, focus on building high-quality backlinks to regain domain authority. Since Shopify meets your needs, using BigCommerce to Shopify Migration Services can ensure future migrations are smooth without compromising SEO.

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After migrating to Shopify, it’s important to take steps to recover lost rankings.

I’ve seen my developer deliver store after migration that has set noindex, nofollow tag, so must check mistakes like that.

Also, check and go through the steps like,

  1. Set Up 301 Redirects & proper internal linking : Redirect old URLs to the new ones + make sure internal linking.
  2. Transfer SEO Data: Move meta titles, descriptions, and alt tags.
  3. Submit Updated Sitemap: Refresh your sitemap in Google Search Console.
  4. Monitor Performance: Track indexing and crawl issues regularly.