At Evolvoom.io, we’ve seen firsthand how quickly ad costs can destroy profit margins — especially in fashion and lifestyle eCommerce.
Shopify’s latest data shows that the average customer acquisition cost (CAC) for fashion is around $129, and it’s only expected to rise. Instead of constantly fighting to acquire new customers, many brands are now focusing on the ones who’ve already bought — because retention is where sustainable growth happens.
Here’s what’s been working best across the brands we work with:
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Segment customers by behavior: Identify who’s loyal, who’s slipping away, and who’s most likely to buy again.
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Personalize offers and messages: Use purchase history and timing to reach out with the right product or incentive at the right moment.
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Automate the process: Evolvoom connects to your Shopify store, analyzes customer behavior, and automatically sends personalized outreach — re-engaging past buyers, recovering abandoned carts, and encouraging repeat purchases without manual effort.
Focusing on loyalty helps brands reduce ad spend, stabilize revenue, and increase repeat orders — all while keeping marketing efficient and cost effective.
If rising ad costs are hurting your margins, start by investing in the customers who already trust your brand. That’s where the real ROI lives.