This is the recommended approach and leverages Shopify’s Content API to automatically send updates to Google Merchant Center:
Schedule Content API Updates:
Within your Shopify admin, navigate to “Settings” > “Apps and sales channels” > “Google & YouTube.”
Find “Content API” Section: Locate the “Content API” section and ensure “Schedule updates” is enabled. You can choose a frequency for automatic updates, such as every hour, day, or week. No Manual Button Needed:
With scheduled updates enabled, you won’t need a “fetch now” button. Google Merchant Center will automatically receive updates about your products from Shopify, preventing them from expiring.
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