Hi @apsaaliving
How are you? I hope you are doing well.
It’s Erlan from Growave.
I’m sorry to hear about the challenges you have encountered in running your candle-making business. Building an online business and driving sales isn’t easy, especially without a technical background. Here are some strategies that can help you enhance your store’s performance and boost sales:
Website optimization:
User Experience (UX): Ensure your website is intuitive and user-friendly. Clear website navigation, high-quality images, and detailed product descriptions can significantly impact a visitor’s decision to purchase from you.
Mobile Responsiveness: With many users shopping via mobile devices, it’s crucial that your website displays correctly on all screen sizes.
Loading Speed: A slow loading website can deter potential customers. Tools like Google’s PageSpeed Insights can help identify areas for improvement. What’s more, site speed is an important factor that Google considers for ranking.
Search engine optimization:
Keyword Research: To attract potential customers, it’s important to incorporate relevant SEO-friendly keywords naturally throughout your website content - whether in product descriptions, articles, or even the “About Us” page. This helps ensure your site is easily discoverable. Identify keywords potential customers might use to find products like yours. Invest in a good SEO tool if you want to get noticed on search engines like Google. Ahrefs is a great option - it’s a bit pricey, but definitely worth it. It helps with keyword research, shows your rankings, and allows you to analyze your competitors, see their traffic, discover which keywords they are using, and check their positions for those keywords. I’ve checked your organic traffic, and it’s not ranking well. That’s why you need to focus on SEO as well.
Content Creation: Identify keywords with low difficulty, and when writing articles, make sure to use them while providing value - whether it’s about your products, company news, or new trends related to your niche**, like eco-friendly candles.** It would be great if you offered those for sale. Make sure to mention this info in your product descriptions.
Share posts on candle care tips, the benefits of soy candles, or behind-the-scenes looks at your crafting process. Be consistent and aim to post every week. BTW, you can read about SEO on the Ahrefs blog for some useful information.
Digital Marketing:
Social Media Engagement: Platforms like Instagram and Facebook are excellent for showcasing your products. Regularly post engaging content, run promotions, and interact with your audience to build a community around your brand. You can use your customers’ feedback to improve your marketing efforts and products.
Email Marketing: Build an email list by offering incentives like discounts or exclusive content. Regular newsletters can keep your audience informed about new products, upcoming sales, or company news. There are several great email marketing apps on the Shopify App store, such as Klaviyo.
Customer Feedback and Reviews:
Collect Testimonials: Social proof is important as it encourages other customers to purchase from you - there are no sales without trust. Encourage satisfied customers to leave reviews by offering rewards. Positive feedback can build trust and influence potential buyers. You can do this by implementing a review app.
Post-Purchase Surveys: Implement surveys to understand how customers found your shop and their purchasing experience. This insight can guide your marketing efforts.
Loyalty Programs:
Reward Repeat Customers: Implementing a loyalty program can encourage repeat purchases. Consider offering points for purchases that can be redeemed for discounts or free products.
Referral Incentives: Encourage existing customers to refer friends by offering them a discount on their next purchase.
Platforms like Growave can assist in setting up loyalty programs, reviews, and wishlists to enhance customer engagement. BTW, Growave has an integration with an email marketing app Klaviyo. And we’ve had a successful case study with another amazing candle-making business. You can check it out here.
Professional Assistance:
Given the technical aspects involved, hiring a professional might be a good solution at the beginning. Then you can do it yourself. Consider:
- Web Developer: To optimize your website’s performance and design.
- SEO Specialist: To improve your search engine rankings and drive organic traffic.
- Digital Marketer: To manage advertising campaigns and social media presence effectively.
I hope this gives you some direction and helps you understand what you need to work on. Good luck!
