Hello I have a newly created shopify store that I need feedback on for conversion. https://inspiredtsco.myshopify.com/
Hey, @samsuccess . (Cool username!)
Tira here to help.
Congratulations on your new store and welcome to Shopify! We’re happy to have you here.
Thank you for providing your store link. I took a look around your storefront and I love your product photos! They make it very easy to see what your product is and what a customer can expect if they purchase them.
I noticed that you don’t have an About Us page on your store. I recommend adding one to your store so that you can build your brand’s trust with your customers. Here is a blog post: Share Your Story: How to Write an About Us Page (+ Templates and Examples) that covers how About Us pages work, how you can write one with examples and templates, and an explanation of how you can build trust with an About Us page.
You mentioned that you wanted feedback for conversion. I would love to support you with this, I need some details from you so that I can tailor my guidance to where you are right now. I am curious, what marketing have you tried for your store? Please let me know so that I can dig into this for you!
Talk soon,
Thanks so much @Tira for your response, please I will like to get more suggestions on how I can easily increase my conversation rate as well and the best marketing strategy I can use to improve my sales and also few things you think my store still lack behind before it can compete with other shopify stores.
Thanks for getting back to me @samsuccess . It sounds like you’re just starting out. I’ve taken a look at your store and have come up with some ideas for you to help boost your conversion rates and succeed in your business.
Before you can get into your marketing strategy, I would recommend making sure that your store is ready for launch, as I’ve seen a few missing details in your store policies. This is essential as you want to make sure your customers are seeing the best version of your store, which will help your customers build trust with your business, that can help with your sales. Here is our general checklist that includes a checklist of items that would help you promote your store. Have you used this checklist before?
I also noticed that you have several products available - such as t-shirts, jewelry and bath bombs. It seems like your store doesn’t have a set niche right now, is that right? If so, I would recommend making sure you know exactly what your niche is, and your target audience. A target audience helps you narrow down your marketing efforts and target the right people so that they can become your customers. Here’s a great blog post that taps into how you can define your target audience. Are you familiar with this blog post or target audience?
Lastly, I would suggest improving your product descriptions on your product pages. While it’s great they mention what features are available, there’s more that you can add to really help your customers understand the benefits of your product and why they should buy your product. We have an awesome blog post that covers how you can write simple product descriptions with examples here: 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers, and tricks to focus on your ideal buyer, how to entice them to purchase your products, seduce with sensory words and more tips!
I recommend reading these articles and then giving them a try on your store. I would love to know how it goes!