If I buy a domain and people search it will it redirect to my Shopify store?

I originally chose a broad subject for my domain on Shopify. If I purchase domains that are more commonly worded and searched for my products, would it redirect them to my shopify store? For example, my domain is horsejewelryzimmer.com People also search for my business name and my name, so if I buy domains with these search words, would they be redirected to my store.

Hey @BZ1966 ,

Great question!

You can add up to 20 total domains and subdomains to your Shopify store, in addition to your .myshopify.com domain name. If your store is on the Shopify Plus plan, then you can add up to 1,000 total domains and subdomains.

It’s important to note that your online store, can only have one primary domain. When you change your primary domain, other domains that you have, such as a subdomain or the default your-store-name.myshopify.com redirect to the new primary domain. In this case, if your customer enters any other domain name that you have listed on the Domains page, then they’re automatically redirected to the URL that is your primary domain.

By redirecting multiple domains commonly associated with your business name, your name, or relevant search keywords, you can effectively drive traffic from different sources to your Shopify store. This can help ensure that potential customers who search for these terms can easily find your store and products.

You can learn more below: