If I buy a domain and people search it will it redirect to my Shopify store?

Store Feedback

Topic summary

Buying additional domains (e.g., business name, personal name, keyword variants) can be configured to redirect visitors to a Shopify store. Shopify supports up to 20 domains/subdomains per store (up to 1,000 on Shopify Plus).

Key behavior:

  • Only one primary domain can be set; all other connected domains (including the default your-store-name.myshopify.com) automatically redirect to that primary domain.
  • Any domain added on the Domains page will send visitors to the primary domain URL when entered.

Terms:

  • Primary domain: the main web address your store uses.
  • Subdomain: a prefix of a domain (e.g., shop.example.com).
  • myshopify.com: the default domain provided by Shopify.

Outcome and actions:

  • Yes, buying commonly searched domains can help customers reach your store via redirects.
  • Purchase and add the domains in Shopify, then select the desired primary domain to ensure consistent redirects.
  • Reference: “Adding a domain to Shopify” help doc.

Status: Question answered; no open disagreements or unresolved issues.

Summarized with AI on January 24. AI used: gpt-5.
1

I originally chose a broad subject for my domain on Shopify. If I purchase domains that are more commonly worded and searched for my products, would it redirect them to my shopify store? For example, my domain is horsejewelryzimmer.com People also search for my business name and my name, so if I buy domains with these search words, would they be redirected to my store.

2

Hey @BZ1966 ,

Great question!

You can add up to 20 total domains and subdomains to your Shopify store, in addition to your .myshopify.com domain name. If your store is on the Shopify Plus plan, then you can add up to 1,000 total domains and subdomains.

It’s important to note that your online store, can only have one primary domain. When you change your primary domain, other domains that you have, such as a subdomain or the default your-store-name.myshopify.com redirect to the new primary domain. In this case, if your customer enters any other domain name that you have listed on the Domains page, then they’re automatically redirected to the URL that is your primary domain.

By redirecting multiple domains commonly associated with your business name, your name, or relevant search keywords, you can effectively drive traffic from different sources to your Shopify store. This can help ensure that potential customers who search for these terms can easily find your store and products.

You can learn more below: