I am planning to upgrade our theme to the one using JSON or the Shopify Online 2.0 version. We are still using the old one because I am afraid it can affect drastically our SEO. I wanted to switch to the newer one because our old one is very slow even with how hard I optimize it. I am planning to switch to the free Dawn one because I have modified and used it already in our different alt language store.
Topic summary
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Merchant plans to move from a slow legacy Shopify theme to an Online Store 2.0 theme that uses JSON templates. They are considering the free Dawn theme, already used on their alternate language store, but are concerned about potential SEO losses.
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Motivation is to improve site speed, as the current theme remains slow despite efforts to optimize. The key uncertainty is how much a theme switch might affect search rankings.
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A reply confirms the switch will “certainly” have an impact on SEO. The main guidance is to ensure on-page SEO remains consistent with the previous theme (e.g., keeping content and metadata aligned).
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No quantitative estimate or detailed migration steps were provided. The discussion remains open; the exact magnitude of SEO impact is not resolved.
Hi There,
Certainly, will have an impact. Please ensure that your on-page SEO remains consistent with the previous theme.