Improve conversions

Ask Me Anything Q&A Feedarmyama

Topic summary

Lesedi1 seeks advice on visual elements and layouts to boost conversions. EmmanuelFlossie provides detailed recommendations across two areas:

Website improvements:

  • Add a floating “add to cart” button that appears when users scroll past the main button
  • Implement a wishlist app (Shopify’s default cart expires after ~2 weeks)
  • Use visual icons for bulletpoints highlighting key features/specs
  • Incorporate videos on landing pages

Shopping ads optimization:

  • Use solid white backgrounds with sharp, properly-sized product images
  • Include multiple images plus lifestyle shots
  • Add YouTube video links to data feeds
  • Consider 360-degree product files
  • Prioritize improving data feed quality (linked to Google Merchant support)

Lesedi1 confirms the advice was helpful. The discussion appears resolved with actionable next steps provided.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

Are there visual elements or layouts you’d recommend changing to improve conversions?

2

Hello Lesedi1, thank you for your question.

I assume you are talking about the website? If so, try adding a floating add to cart button, for when consumers scroll below the visible physical add to cart, that an add to cart button pops up in the footer, like a floating bar.

Try adding a wishlist app, because Shopify’s default add to cart, will expire after I think 2 weeks or so.

Add visual icons to bulletpoints, if you have any, bulletpoints as in key features / specs.

Add videos to the landing page.

I am sure there are a lot more, but these are the ones I would start by adding.

If you meant shopping ads. I would stick with just a solid white background, and make sure the product is visually sharp, not blurry, big enough within the image. Add multiple additional images, and also add lifestyle images.

You can also add youtube video links in your data feed.

And lastly, you can also add 360 degree files.

But for conversions, you should improve your data feed quality firs: thttps://support.google.com/merchants/answer/7052112

If this is not what you asked, please provide more details and happy to guide you.

1 Like
3

Thanks a lot this was helpful