In a world of AI, where does SEO stand?
Hi @Ciaralk
It is David from SearchPie here.
In a world of AI, SEO is more important than ever, but its focus is shifting from pleasing algorithms to feeding them. Instead of just ranking for keywords, the new goal is to become the most trusted and authoritative source of information that an AI would choose to feature in its answers.
This means the core of modern SEO is now about demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, and Trust). You do this by creating high-quality, in-depth content that covers a topic comprehensively and is supported by structured data (schema) that AI can easily understand. Essentially, you’re not trying to trick a robot; you’re trying to prove to it that you are the most reliable expert on your subject.
And in this new era, it makes perfect sense to use AI to help you with that mission. Google itself has been clear that they don’t penalize AI-generated content, as long as it’s high-quality, helpful, and written for people first. Check this out.
You’ll notice that many SEO apps are now integrating AI into their features to help merchants create this content more efficiently, it’s something we’re passionate about in our own app, SearchPie. We believe that when used correctly, AI is an incredibly powerful tool that can significantly boost your SEO efforts.
Hope this helps!