Inactive Google Ads Conversion Tag after Test Transactions

Shopify Discussion
,
1

This seems to be a bit of a hot topic, but there doesn’t seem to be a consistent either. I’ve followed this article to setup my Google Ads Conversion tracking.

I’ve added the below code snippet right before the end of the tag:

From there, I’ve added the below in my Checkout > Order Status Page (Additional Scripts) section:

{% if first_time_accessed %}> > > {% endif %}

After triggering a few test transactions, I’m yet to see any conversions make it to Google Ads, the conversion is still in the status of Inactive. I’m not entirely sure where to go from here, so I assume I’m missing something rather simple. Does anyone have any input/tips to ensure things are implemented correctly?

I’m on the Shopify Basic plan, if it’s important to know.

2

Your send to value is incorrect, that needs to be your conversion action id and lable. For example it should look like: aw-123456789/asd1f65ws1eds

3

I’m having the exact same issue, my tag won’t change from Inactive.

I’ve added the global tag in the as well as adding the event snippet into the additional scripts section of the checkout.

This is what my code looks like:


{% if first_time_accessed %}

{% endif %}

I’ve tried several variations of this across the week but my tag just remains inactive.

I’ve tried the Google & YouTube App but even their conversion actions remain inactive.

I’m quite lost for solutions at the moment.

4

This may sound logical when you think about it, but most likely the reason is that an ad click did not lead to a conversion.

Or you have zero conversions at all.

If you have at least 1 conversion (regardless of source) should set it to active or active with no conversions.

For example if you have zero conversions, then the tag can not trigger.

5

I have backend of the site and can see that orders are coming through regularly, with many being from first time customers through Google as a channel.

I’d find it hard to believe that not one of these is through a Shopping ad.

The conversion action just seems to remain inactive regardless.

6

It’s possible that other coding is breaking the script.

Normally just adding the code in the additional scripts works correctly.

I recommend trying to remove everything in the additional scripts and just add: https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/

Also I recommend removing whatever you added in the theme, as this is not needed.

7

For that guide, am I literally just copying the template and changing a few fields here and there? Is it as simple as that and will it fix the issue?

My account doesn’t allow enhanced conversions so I can’t really include any of the other stuff.

8

The code is installed on over 10k websites, and there are no issues reported. So if you do have issues, then you have other issues not related to the coding itself.

My recommendation, try.

9

Hi @EmmanuelFlossie - thanks for chiming in. I only took out the action-id and label. Here are the values. This is pulled directly from Google Ads:

‘send_to’: ‘AW-11182239900/G4n2CISw3rcYEJzhjdQp’,

That would replace the send_to key in the conversion tag.

10

That is correct, it should work. My guess is that you have other coding that is breaking this coding. Not sure.

11

I’m not sure what else it could be - this is the only additional script I’ve added to my site. No GTM, GA, other marketing platforms, just Google Ads gtag and the conversion action event.

12

This worked for me, tracking is active as of yesterday. Thanks!