International SEO on Shopify – Best Practices & App Recommendations

Ask Me Anything Q&A Seoofficehours
1

I have a question regarding international SEO for my Shopify store. My website is currently in English, and I’m ranking for keywords in that language. However, I’d like to start ranking in other languages as well.

  1. If I install a Shopify translation app that changes the website’s language, will that be enough to rank for keywords in different languages?
  2. Some apps offer search engine indexing and URL translation. Are both of these necessary for ranking in multiple languages?
  3. What are the essential steps to start ranking for keywords in other languages?
  4. Can you recommend any Shopify or third-party apps that are effective for international SEO? I’ve been looking into G Translate—is that a good option?
  5. Can I somehow change pictures Alt Tags and metatags depending on customer location? In that way I would like my product to be ranking for the same keywords but in different languages

I appreciate your insights! Thanks in advance.

2

  1. You will need to create URLs for each market. You can rank in multiple languages with the same URL. Shopify Markets can help you with this.

  2. You don’t necessarily need an app to rank in multiple languages. But depending on your specific challenges, they might help you. I’d recommend starting with Shopify Markets.

  3. Start creating new URLs for your new languages.

  4. Shopify Markets.

  5. Hm, I’m not sure. I’ll have to look into how alt text is localized across markets.