Linking Shopify catalogue to a FB business page shop

Technical Q&A

Topic summary

A user is experiencing difficulty connecting their existing Shopify store to Facebook and Instagram shops.

The Issue:

  • The Facebook/Instagram sales channel app is already installed in Shopify
  • When attempting to link via Facebook’s Action Button editor, they’re redirected to install the app (which is already present)
  • After this redirect, they cannot find the next steps to complete the integration
  • They report getting stuck in a loop within Commerce Manager

Current Status:
The issue remains unresolved with no responses yet. The user is seeking guidance on the proper workflow to establish the connection between their Shopify catalog and Facebook Business Page shop.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

I am trying to link my Shopify store to a Facebook Page. So I have a shop on FB and IG

I can find a link to edit an Action Button to add a Shopify site. Once I select Shopify I am taken to shopify.com to install the FB/IG app. This is already installed.

From there I cannot find where to go and how to get them working together. I seem to go around in circles within the Commerce Mgr.

Help please. Cheers