Lol explain this. First person gets 20 usd, I need your help

Shopify Discussion
,
1

My store data:

scrambleduser_1-1697621354386.png

Is this normal..? Zero conversions with this many add-to-carts?

I’m using tiktok ads with this performance over the same time period:

scrambleduser_2-1697622256968.png
scrambleduser_2-1697622256968.png1461×502 41.6 KB

My website: Lavrall.com. Only optimized for MOBILE

2

Hi @scrambleduser ,

It is normal to not receive any conversion. There is no any rule of thumb to increase the conversion. However, we can make our store as User friendly as possible the increase the conversion. The store should be optimized for making conversion.

Other factor like Ads, Pricing also plays a bing role in making site conversion friendly.

1 Like
3

Hello @scrambleduser The sample size for giving any conclusion is very low, as you can see that the clicks on your ads is very low. In general the conversion rate of shopify stores in entire world is around 0.10% - 1.75% and if your store is showing a conversion rate more than 2% then it is assumed that your store is performing outstanding. That’s why every ecommerce use to focus on Customer retention to increase the store conversion rate.

Here are few points that you need to check and keep at eye on:

  1. Is the product that you have selling will ease out customer living or not? Will they need this?
  2. Are you targeting the right customer for your product?
  3. Is the ad creative that you are using is appealing and good or not?
  4. Is your landing page well designed?

These are some few points that you need to check, there are some other points as well that I haven’t mentioned here.

If you need any assistance then please feel free to ask the same.

Hopefully it will help you. If yes then Please hit Like and Mark it as solution!

Best Regards

Sahil

1 Like
4

Hey, thanks for your input. I’ve added a link to the store at the bottom of the original post. I’ve put SO much effort into making it look decent. Do you see anything that could be causing the problem?

5

Hey Sahil, thanks for your input.
This is my website + product: Lavrall.com (only for Mobile). Do you see any obvious red flags here? I’ve put far too many hours into it and frankly I’m at a loss for what I’m doing wrong.

As for the ad creatives, these are the stats on tiktok, so I’m not sure the ads are the problem..

scrambleduser_0-1697629415285.png
scrambleduser_0-1697629415285.png1520×216 26.2 KB

6

Hi @scrambleduser ,

Please find my initial review for your site.

  1. The site has too many images. You should always maintain text to image ratio. Also adding too many images slows your site which directly effects the conversion rate.

  2. Hero banner on home page is too big. You should resize it so that the main call to action button is inside the first fold.

  3. There is no content on the site. Try adding more text content.

  4. Add to cart button is not eye catchy. Try using eyecatchy collor for add to cart button.

1 Like
7

Those are good tips, thank you!

On point 1, do you mean there are too many images, or too little text? Or both? Because this overlaps a bit with point 3.
With point 3, do you mean the homepage or product page? The homepage you are absolutely right. But maybe also on the product page, but just want to make sure I understand you right.

8
  1. Too many images. All the elements on your product pages are images. Even the one with text is a image.

My recomendation: Remove the image and convert it into HTML.

  1. Hero image on homepage

makkaomakka_0-1697639351624.png
makkaomakka_0-1697639351624.png1921×966 220 KB

9

Hi @scrambleduser I have gone through your site and the screenshot that you have attached of your ads.

Here are few points that I have noticed with your screenshot:

  1. Your CPC is good but the overall CTR is not good that means customer may be your targeting audience is not right.
  2. You can try targeting different audience with different ads copy and then you can find which campaign is working fine for you.
  3. You can also try stacking up the Interest
  4. What have you selected as your conversion? Is it ADD to Cart if yes then you need to change it to Purchase, Because in that way your pixel will know that it is not getting any conversion.

Here are some feedback for your website, I am just focusing on your Product page as it is the most important thing on website because customer will always land on the product page from ads creative(Unless you have added the URL of your Homepage in ads which is not recommended)

  1. Your product images in desktop version is very large and customer need to scroll as lot to see the product description.
  2. Your description text in desktop version is very large and it doesn’t look professional at all.
  3. You should be using same font for button and text in entire page.

Points you can improve in your mobile version.

  1. The heading is very large which doesn’t look good.
  2. Add buy now button that will take customer to checkout page directly. This will definitely increase the conversion rate, because more steps customer have to go thorough then they eventually lose interest in the product purchase.
  3. You can use Discounted price that is something like this.
    sahilsharma9515_0-1697693900604.png

These are some few points that you need to check, there are some other points as well that I haven’t mentioned here.

If you need any assistance then please feel free to ask the same.

Hopefully it will help you. If yes then Please hit Like and Mark it as solution!

Best Regards

Sahil

10

Not sure if this has been mentioned before. Have you asked a friend to try and go through the whole purchase journey? Perhaps there is something preventing people from actually purchasing?

If you already have some paying customers I would recommend adding a post-purchase survey function on your store to ask for customer feedback.

Good luck with everything!