Hey @Traveler7
You’ve got repeat customers from in-person events, which means your products work and people like them. That’s huge. Now let’s talk about what’s stopping your online sales from matching that success.
Your product pages have inconsistent sizing and layouts. That looks sloppy and unprofessional, even if your actual products are great. Standardize your product images and page structure so everything looks cohesive. People judge quality by presentation, especially with skincare where they’re putting it on their bodies.
You’re making your own skincare, soaps, serums, body butter, shampoo, all of it. That’s not just products, that’s craft and care and intention. But your store isn’t communicating that emotional connection. Show the handmade aspect, talk about your ingredients and process, explain what makes your stuff different from mass-produced skincare. People buying handmade want that story. Give it to them.
Your cart is redirecting people to a separate page when they add something. That’s killing conversions. They were browsing your soaps and serums, getting interested, they add an item, and suddenly they’re somewhere else. Most people abandon right there because you’ve disrupted the flow.
Switch to a slider cart that opens on the same page. Skincare customers typically need multiple products anyway, a soap and a body butter, a serum and a shampoo. Keep them engaged and make adding more items feel natural instead of jarring.
Add a progress bar in that cart showing how close they are to free shipping or a discount. When someone sees they’re fifteen dollars away, they’ll grab another bar of soap or a small serum to hit it. Without that visual indicator, they don’t even know the opportunity exists.
Show complementary products right in the cart. Someone adds soap, show them your body butter. Someone grabs shampoo, suggest a serum or another hair product. These are natural pairings that help them build a complete skincare routine.
Don’t install separate apps for cart features. You’re already on a limited plan budget-wise. Something like iCart does it all in one place, keeps costs reasonable while giving you the functionality you need.
On the metrics side, abandoned cart tracking usually requires a higher tier plan or specific apps. If you can’t see who’s abandoning with items in cart, focus on the metrics you can access. Visitor rate, conversion rate, average order value, top-selling products. Those tell you enough to make smart decisions. Track which products people buy together at your in-person events and replicate those pairings online with your cart recommendations.