Low conversion ratio with a pronounced drop-off from viewing items to adding to cart.
Traffic context: 700–1,000 visits per month over the past year, driven mainly by Google Ads Search, with some Google Performance Max (pmax) and organic traffic.
Geography and site: UK-based store serving France and Germany; site: https://zamakoe.com.
Requested input: seeking obvious causes or tips around:
No actions or diagnostics shared yet; no replies so far. Discussion remains open with the key question of what is causing the add-to-cart drop-off.
Hi everyone,
experiencing low conversions through this platform though i have had a decent amount of traffic~ 700 - 1000 visits per month over last year..-mostly google ads search, some pmax and organic - 
- based and cover 
and 
Big drop-off in traffic from viewing items to add to cart.
Are the any obvious ideas as to:
Site display
Loading
Price
Trust issues
Thanks in advance
Hello there, I just check your site. No doubt you put your efforts to make it conversion focused as you case. But from the view of the expert, it’s below the average. Yes, the current layout is not what customers was.
Imagine how you put the featured products in one row at once. And most important page which is the home page is also not conversion focused. It’s the very simple one as lower class websites has.
That say, you need to redesign your store for better conversion.
See the websites below that shared and compare it with your one on how they well looking.
Kalles shopify theme 4 (password: 4) [Password: 4].
Thanks for feedback would explore further. So in your mind issue us strictly focused on design?
Thanks
Yes, this is the most important part. Having a professional look and better UI UX leads he customers to make decision faster to purchase product.
Along with adding the trust badges, bundles and offer them discounts is another way to make sure customer don’t leave the website without purchasing.
Hi @btamanji
My first impression is the price and how much actually goes to artisans in Africa. And that price is premium but probably qualiy is great. Still, site should match the price and your stie is very basic. Images on the home page are huge, and product one are bad quality. Plus that sofa set product image is not professional at all. Again, compared to the price.
For me announsment bar is a waste of space. Menu should be reorganied and the most important links, to collction should be top, group others and remove Home. As I said, home pge banner image is huge, you do not want to check your site on wide scren monitor 
but also her is not much text, content to explain your store your products, give reassurance to customer, no trust signals, like reviews, testimonials. You have to tell a story and lead customers to sales.
Collection page, no description, and uneven images.
Product page, nothing more than default content: product basic info and “you may also like”. That will not sell much.
Please fix the description on “Amour Rattan Sofa Set” text is just 8px, so invisible.
About us videos are nice addition, but they may raise some concerns for customers. For me, products need to be much better packed.
And you are using a free theme, but also very basic and not to its full potential. But also some paid themes would bring for sure better sales, but you need to improve images and content. Show why those products cost that much. How they made, material block on homepage, and product page. How to take care, and add some review app.
And you have a lot of topics on forum that holds lot of good tips, just search “store feedback”, “no sales” or “zero sales.”
Good luck with sales.